BeaconFire is urgently looking for an experienced Social Media Specialist in the dynamic Consumer Packaged Goods (CPG) industry for our client . The ideal candidate will be passionate about social media, have a keen understanding of digital marketing trends, and possess excellent communication skills. As a Social Media Specialist, you will be responsible for developing and implementing social media strategies to enhance brand awareness, engage our audience, and drive traffic and sales..

Location: Austin, TX

Type of Employment: Full-time

Industry: Consumer Packaged Goods (CPG)

Responsibilities:

• Develop and Execute Brand Strategies: Work hands-on to craft brand messages and ensure a cohesive brand identity across all platforms, setting and pursuing strategic goals.
• Create and Manage Social Media Content: Engage with the community by creating and managing content, monitoring analytics, and adjusting strategies based on performance metrics to enhance audience engagement.
• Actively Manage Website Content: Write and optimize SEO-friendly content while collaborating closely with web developers to enhance site functionality and user experience, ensuring the website reflects the brand’s standards.
• Support Product Packaging Consistency: Collaborate with design and production teams to ensure that packaging designs align with brand standards and market trends, contributing to the product's visual and functional appeal.
• Lead and Participate in Influencer Marketing and Strategic Partnerships: Directly manage relationships and coordinate campaigns to maximize brand exposure and engagement, leveraging both new and existing partnerships.
• Produce Marketing Communications Materials: Handle the creation of marketing materials such as digital content, brochures, and press releases firsthand, maintaining consistency and alignment with the brand’s overall message.
• Regularly Analyze Marketing Initiatives for Effectiveness: Personally oversee the collection, analysis, and reporting of data to measure the success of marketing efforts and to inform and refine future strategies.
• Maintain company presentation standards and assist in the visual quality control of marketing materials, including oversight of third-party designs.

Requirements:

• Bachelor’s Degree in Marketing, Business, Communications, or related field.