Membership and Marketing Database Coordinator - Boston Bar Association/Foundation (BBA/F)

The Boston Bar Association/Foundation (BBA/F) is seeking an individual interested in playing a central role within the organization's efforts to leverage data for enhanced promotion and marketing initiatives.

Your Role

The Membership and Marketing Database Coordinator will be at the forefront of planning and executing marketing campaigns and communications designed to recruit and retain members and maximize revenue from all member programs. The Membership and Marketing Database Coordinator will spearhead the maintenance of member data within our Association's Salesforce-based database. Collaboration with various departments, especially IT, Communications, and Professional Development, will be indispensable for excelling in this role.

About the BBA

The Boston Bar Association (“BBA”) is the Commonwealth’s premier professional association for lawyers. Home to over 15,000 members and more than 140 law firm and corporate partners, the BBA produces high-quality educational programming, advocates for important changes in public policy and promotes diversity, equity, inclusion and belonging in the legal profession. The Boston Bar Foundation (“BBF”)’s mission is to promote justice by funding and promoting the provision of legal services and access to justice for the underserved and supporting the public interest activities of the bar.

The BBA is located on Beacon Hill and has a dedicated staff of about 30.

Your Profile

Ideal candidates should have:

• Between two to four years of relevant experience
• Bachelor's degree preferred
• Proficiency with Microsoft Office.
• Experience working in Salesforce or similar system
• Ability to analyze data, identify trends, and draw actionable insights to optimize marketing campaigns and member engagement strategies.
• Familiarity with marketing principles and strategies, including segmentation, targeting, and positioning.
• Meticulousness in data entry and maintenance to ensure accuracy and reliability of the database.

Apply

To apply, please submit your resume hr@bostonbar.org. You are strongly encouraged to submit a cover letter explaining your interest in the role and outlining your relevant experience.

The Boston Bar Association/Foundation is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Benefits at a Glance

Salary: $60,000-70,000

Paid Time Off (PTO): As a non-exempt employee, you will initially earn 12 vacation days per year, which increases with tenure. In addition, we offer sick leave, public service leave, parental leave, and bereavement leave. We also celebrate a significant number of paid holidays, including closing between Christmas and New Year’s annually.

Flexibility/Work From Home (WFH): We are located at our Beacon Hill headquarters. This position is eligible for work-from-home (WFH) two days a week based on business needs.

Insurance: We value your health and well-being. We provide Health and Dental insurance to all regular full-time employees, with the BBA covering between 80% and 90% of the premium cost. Vision insurance is also available for purchase. Furthermore, we provide Employee life insurance at no cost to each full-time employee.

Retirement: Thinking about your future, we sponsor a 401(k) Plan for all employees through the American Bar Association (ABA) Retirement Funds Program. You can enroll in the plan immediately upon hire. Additionally, eligible employees receive a 3% employer contribution annually.

Position Description

Reports to: Director of Membership

WFH/Hours: M-F 9-5. Will require hours outside of regular time. Eligible for WFH based on business needs.

Date Updated: May 2024

RESPONSIBILITIES:

• Maintain proper data entry and coordinate with other staff members to maximize the use of the Salesforce database and the Higher Logic email marketing platform.
• Create, regularly update, and cleanse marketing and membership lists, segment data for targeted campaigns and personalized messages and maintain relevant lists in Higher Logic. Perform accurate data entry tasks, including updating member information and prospect lists.
• Optimize member recruitment and engagement strategies through data analysis, A/B testing and other methods.
• Collaborate with cross-functional teams to develop and execute customized marketing strategies for targeted membership recruitment, retention, and program engagement, including utilization of discount codes, product bundling, and targeted mailing lists.
• Coordinate and execute member recruitment, retention, and program promotion campaigns in collaboration with the Communications Department.
• Oversee discount code marketing, product bundling, targeted mailing lists and other prospect lists.
• Collaborate with IT to troubleshoot data-related issues and implement enhancements to marketing systems and tools.
• Stay abreast of industry trends and emerging technologies in marketing operations, data management, and automation.
• Other duties as assigned.

This job description is intended only to provide general guidance. It is understood that the position may evolve over time, and that additional or different duties may be added at management’s discretion. It is the policy of the BBA/F to review and update job descriptions annually however updates or revisions may occur within a given year as indicated.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Work Location: Hybrid remote in Boston, MA 02108