The Role

We are looking for an experienced Brand Management Lead to build and oversee this department from the ground up. This role will be responsible for developing and implementing brand strategies that align with the company's overall mission and vision, while driving growth and profitability. As Bobbie's first Brand Management hire, we are looking for a strong leader who work very closely with key cross functional product teams (Marketing, Creative, Ops, Supply Chain, Sales, Regulatory, R&D). This role reports to the Director of New Products on the Commercial team.

What you will accomplish:

• Build and implement brand management best practices.
• Collaborate with cross-functional teams to execute brand plans and initiatives.
• Conduct market research and analysis to identify consumer insights and trends.
• Utilize data and insights to make strategic decisions and drive brand growth and profitability.
• Work closely with the sales team to ensure brand objectives are met in retail and e-commerce channels.
• Monitor and analyze brand performance, identify areas for improvement, and make recommendations for action.
• Work closely with the marketing and creative team to develop and execute marketing campaigns across various channels.
• Stay up-to-date with industry trends and competitors' activities to identify opportunities for growth and innovation.

What we would like you to have:

• 7-9 years experience in CPG DTC required.
• Retail experience required.
• 4-6 years experience in brand management.
• Strong analytic skills with the ability to both analyze and interpret the data, as well as use it to inform strategic decisions.
• Ability to build and communicate process changes and improvements.
• Cross functional collaboration expertise is a must, with the ability to influence and drive cross-functional teams.
• Self starter with a strong entrepreneurial spirit and an owners mindset.

You're inspired by our core values:

• Be Radical - We are change makers, rule breakers and stigma shakers. We are unapologetically bold and use our megaphone for good.
• Nurture the Tension - Parenthood is full of healthy tension, and so is building a company. We embrace the unknowns, practice humility and are a culture of learners.
• Deliver Ounce by Ounce - Our customers have entrusted us to feed their babies. We lose sleep over the details, so they don't have to.
• Don't Assume - We embrace our unique perspectives, withhold judgment, and find beauty in the paths that brought us all to Bobbie. Our strength is celebrating each other and our collective voice.

Compensation and Benefits:

Compensation

Our salaries are based on paying competitively for our size and industry. For fully remote roles, we have a single salary target per role that is differentiated based on geographic location (Group A, B, or C).

Group A (SF/Bay Area, Seattle, NYC): $170,000
Group B (Los Angeles, Chicago, Austin, Denver, Boston, San Diego, Phoenix, Philadelphia, Portland, Washington DC): $153,000
Group C (All remaining cities): $144,500

Benefits

• Employee medical, dental, and vision insurance 100% covered by Bobbie, with options to add dependents through a subsidized pre-tax deduction
• 401k with match
• Stock options
• US-based remote work model
• Flexible Time Off Policy (including Summer Fridays; half days on Fridays Memorial Day through Labor Day)
• 16 paid company holidays, plus an end of year holiday shut down
• 16 weeks of paid parental leave with the option to take an additional 8 months unpaid
• $75 monthly internet stipend
• One year subscription to Bobbie or Baby's Only
• Co-working space reimbursement

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