Business Overview:

The Marketing & Communications team oversees the marketing strategy of BNP Paribas in the Americas predominately that of Corporate & Institutional Banking (CIB) and the Group communications teams. The team provides marketing and communication support with the goal of strengthening and expanding the BNP Paribas brand and supporting revenue-generating opportunities in alignment with the strategic vision of BNP Paribas’ CIB platform to be the premier European CIB in the Americas for our clients. The team is also responsible for staff engagement across the platform through a variety of internal initiatives. The functions of this group include Marketing, Events & Partnerships, Media Relations, Social Media, Engagement Communications, Client Creative Services, and Video Services. This role will report to the Head of Marketing & Communications of Global Banking Americas and Financial Institutions Americas.

• Physical presence in BNPP’s office(s) is an essential function of this position. This role will be hybrid, consisting of an in office and remote working component.

Candidate Success Factors:

Candidates to be measured on the following four performance drivers, which will dictate how individual impact is considered on the Americas platform:

• Results and Impact
  • Impacts division and influences peers and team
  • Demonstrates good judgement when making decisions of high complexity and impact
  • Relies on limited guidance for most complex decision making
  • Is responsible for driving outcomes which have meaningful effect on team or department
• Leadership and Collaboration
  • Creates trust with department leaders
  • Acts in leadership capacity for large projects, processes, or programs for a team
• Client, Customer and Stakeholder Focus
  • Able to build relationships with a mix of intermediate and senior colleagues or clients
  • Interacts regularly with management and department leaders
  • Demonstrates the ability to persuade and influence stakeholders at the team level
• Compliance Culture and Conduct
  • Takes full responsibility for personal actions and demonstrates courage in facing problems and conflicts
  • Perceived as a person of high moral character; upholds corporate values and displays high ethical standards

Responsibilities:

• Assist in the development and execution of communication plan in support of the region’s key strategic initiatives and business goals.
• Provide lead writing support for wide range of range of materials such as executive communications, talking points, blog posts, deal flashes, etc.
• Cultivate collaborative relationships with internal and external resources to support activities.
  • Establishes good working relationships with internal teams including key business stakeholders and within the business and other marketing partners across the region.
• Manage the development and distribution of content to various internal media channels (e.g. Echonet, Sharepoint, Eloqua, etc.)
  • Distribute pre‐approved communications from management, HR, and/or Marketing through appropriate channel(s)
  • Support the communications of Territory‐wide programs and Global Banking and Global Markets initiatives to which the department contributes
  • Deal wins/Landmark transactions
• Develop and coordinate internal initiatives to foster employee engagement
  • Advise and organize internal events: town halls, training-focused activities (e.g. CIB Essentials), etc.
  • Define, distribute and gather post‐initiative feedback
• Maintain editorial calendar for proprietary external communications channels
• Working with appropriate CIB Americas MarComm team members to identify deadlines for deliverables
• Working closely with Head of Marketing & Communications and other stakeholders to ensure content is provided accurately and approvals are timely
  • Coordinate the placement of key messages across channels
• Must be able to write and modify content, e.g. headlines, captions and story summaries , to support the articulation of messaging
• Maintain catalogue of pre‐approved key messages, in consultation with Head of Marketing & Communications and Media Relations
• In consultation with Head of Marketing & Communications, coordinate collateral updates including country cards, brochures, slip‐sheets, presentations, etc. where there is a need for region-specific modifications
  • Maintain communication guidelines and policies
• Perform and support additional projects at manager’s request, ad hoc

Minimum Required Qualifications:

• Bachelor’s degree required
• 5-8 years’ experience in marketing or communications, content marketing a plus
• Strong writing, editing, proofreading, layout and design, are essential, including ability to present concepts verbally
• Entrepreneurial mindset
• Strong project management skills
• Strong PowerPoint skills
• Team player who can work collaboratively with a range of stakeholders at various levels
• Ability to work independently
• Flexible and able to work in a highly dynamic environment
• Highly professional, can lead by example

Preferred Qualifications:

• Experience with SharePoint
• Previous experience in financial services industry
• Must be a confident communicator and presenter
• Proactively identifies obstacles and recommends solutions
• Digitally conversant with strong written, oral, persuasive and critical thinking skills around internal communications channels

FINRA Registrations Required:

• Not Applicable

CFTC Swap Dealer Associated Person (if yes, NFA Swaps Proficiency Program is required):

• Not Applicable

SEC Security-Based Swap Dealer Associated Person:

• Not Applicable

The expected starting salary range for this position in New Jersey is between $146,000 to $170,000 annually. The actual salary may vary based upon several factors including, but not limited to, relevant skills/experience, time in role, base salary of internal peers, prior performance, business line, and geographic/office location.

About BNP Paribas:

In the United States, BNP Paribas has built a strong and diversified presence to support its client base. We continue to grow and strengthen our commitment to the US market through our Corporate & Institutional Banking activities. We are one of a few non-US banks to offer a full value chain for our clients, from trading to financing, and clearing and custody in the US with the international footprint and capacity to deliver both globally and locally. Leveraging the strength of our European roots, our network can support clients in virtually every region of the world, enabling more connectivity and efficiency wherever our clients conduct business.

BNP Paribas’ Corporate & Institutional Banking services corporate clients and institutional investors offering tailored solutions in financing, cash management, and advisory services to companies via Corporate Banking, in capital markets via Global Markets, and in securities custody and administration via Securities Services. As the asset management arm of BNP Paribas, BNP Paribas Asset Management offers high value-added solutions to individual savers, companies, and institutional investors.

The bank employs nearly 3,5000 people in the US and has a presence in the country since the late 1800s in major cities including New York, Jersey City, Chesterbrook, PA, San Francisco, Boston, Chicago, Denver and Washington, DC.

BNP Paribas is a leading bank in Europe with an international reach across the US, EMEA and APAC. It has a presence in65 countries, with nearly 190,000 employees.The Bank offers a comprehensive range of banking, investment and financial services solutions through three main fields of activity: Retail Banking for the Bank’s retail-banking networks and several specialized businesses including BNP Paribas Personal Finance and Arval; Investment & Protection Services for savings, investment and protection solutions; and Corporate & Institutional Banking, focused on corporate and institutional clients. Based on its strong diversified and integrated model, BNP Paribas helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporates and institutional clients) to realize their projects through solutions spanning financing, investment, savings and protection insurance.

We take pride in our expertise and our ability to adapt while constantly looking ahead to create a more sustainable world.

BNP Paribas. The Bank for a Changing World - https://usa.bnpparibas/en/homepage/join-us/our-opportunities/

BNP Paribas is committed to providing a work environment that fosters diversity, inclusion, and equal employment opportunity without regard to race, color, gender, age, creed, sex, religion, national origin, disability (physical or mental), marital status, citizenship, ancestry, sexual orientation, gender identity and gender expression, or any other legally protected status.

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