Job Title: Marketing & Brand Manager

Company: Bluntd Cones

Location: Van Nuys, CA

Company Overview

Bluntd Cones is an innovative company in the cannabis industry, specializing in the production of premium preroll blunt cones. With over a decade of experience in product development and brand building, our founders have played a key role in creating standout products for well-known brands like Cookies, STIIIZY, and Old Pal. We leverage our extensive industry knowledge to enhance preroll production techniques, providing cutting-edge solutions to cannabis manufacturers nationwide. Our mission is to empower leading cannabis companies across the United States to optimize their production processes with our high-quality preroll and blunt cones.

Job Description

The Marketing and Brand Manager at Bluntd Cones will be responsible for establishing the brand strategy and executing comprehensive marketing plans to drive business growth. This role involves leading go-to-market strategies, managing digital marketing efforts, and optimizing user experiences to ensure best practices for consumer engagement and sales. The ideal candidate will have a background in consumer packaged goods, specifically in the cannabis, tobacco, or smoke shop industries.

Key Responsibilities

Brand Strategy Development

• Develop and implement comprehensive brand strategies to enhance market presence and drive business growth.
• Define and drive key brand strategies across multiple channels to ensure brand consistency and alignment with company goals.

Go-to-Market Leadership

• Lead the creation and execution of go-to-market strategies and plans for new product launches.
• Collaborate with cross-functional teams, including regulatory, sales, and operations, to ensure seamless product launches.

Market Research and Optimization

• Conduct ongoing research on market trends, new or competing products, and consumer behavior to continuously optimize product offerings and user experiences.
• Analyze and report on marketing campaign performance, optimizing for maximum effectiveness and revenue growth.

Digital Marketing Management

• Manage digital marketing initiatives, including email marketing, e-commerce, Google Ads, LinkedIn marketing, and social media campaigns.
• Develop and implement promotional plans to support product launches and enhance market presence.

Collaboration and Strategy Enhancement

• Collaborate closely with the sales team to develop and execute effective lead generation and conversion strategies.
• Actively participate in team meetings, providing insights to enhance marketing and brand strategies.
• Stay updated on industry developments and market trends to identify new opportunities for growth and expansion.

Requirements

Education and Experience

• Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
• Minimum of 3 years of experience in marketing or brand management, preferably within the cannabis industry or branded consumer products.
• Graphic design experience is a plus
• Proven experience in developing and executing marketing strategies, with a strong focus on digital marketing channels.

Skills and Competencies

• Excellent communication skills, both verbal and written, with the ability to articulate complex concepts clearly and persuasively.
• Strong organizational skills and the ability to manage multiple tasks effectively in a fast-paced environment.
• Strategic mindset with the ability to identify and capitalize on emerging opportunities.
• Demonstrated proficiency in building and maintaining professional relationships with clients and stakeholders.
• Proficiency in various digital marketing tools and platforms, including email marketing, e-commerce, Google Ads, LinkedIn marketing, and social media marketing.

Preferred Background

• Experience in the cannabis, tobacco, or smoke shop industries.
• Familiarity with consumer packaged goods (CPG) marketing and brand management.

Join Our Team

If you are passionate about driving business growth and thrive in a dynamic and innovative environment, we invite you to join our team at Bluntd Cones. Take the next step in your career and become a part of our journey towards reshaping the future of the cannabis industry. Apply now by sending your resume and cover letter to sales@getbluntd.com.

Bluntd Cones is an equal opportunity employer and values diversity in the workplace. We encourage individuals from all backgrounds to apply.

Job Type: Full-time

Pay: $75,000.00 - $88,000.00 per year

Benefits:

• 401(k)
• Health insurance
• Paid time off

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• B2B marketing: 3 years (Required)

Ability to Commute:

• Van Nuys, CA 91406 (Required)

Ability to Relocate:

• Van Nuys, CA 91406: Relocate before starting work (Required)

Work Location: Hybrid remote in Van Nuys, CA 91406