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About the Web Experience & Content team:
The Web Experience & Content team at Bluevine is a group responsible for creating the first impression we present to small businesses in search of better banking solutions. As a team we are the strategists, architects, designers, developers, producers and testers who create and optimize to reduce barriers in the journey for our customers. Our ambition is to deliver best in-class customer experiences on the web and mobile to support customer growth, retention and engagement for our banking and lending products.
About The Role:
Bluevine is seeking an accomplished and innovative Sr. Digital Experience Optimization Manager to be responsible for the ongoing testing, optimization and personalization roadmap across Bluevine.com.
Success in the role is accomplished by building a robust test and learn strategy, including conversion rate optimization (CRO), leading to both short and long-term performance improvements across website features and content.
You will own the Bluevine.com tagging infrastructure and implementation, and data analysis to drive outcomes that constantly improve key business metrics and performance.
Reporting to the Senior Director, Growth Marketing, you will partner closely with Design, Product Marketing, Growth Marketing, Marketing Analytics, Communications, Legal and Engineering teams to initiate, manage and deliver projects across our Bluevine.com roadmap. The role is both strategic and executional; strength in both and the ability to flex back and forth is critical. As the primary point of contact for optimization on Bluevine.com, this candidate will lead project initiation, design, development and project management activities.
You will partner with user experience strategy and content strategy teams to deliver a great experience for Bluevine prospects and customers.
An ideal candidate will have experience working in a customer-centric environment, and will have led the development of notable end to end website and mobile design and optimization programs with a strong expertise working with leading marketing technology software solutions for content management systems, customer data platforms, analytics and will be most comfortable when applying this expertise toward designing and delivering new and innovative online experiences. The ideal candidate will be an expert in website conversion rate optimization (CRO) and leverage user research, analytics, personalization and ongoing testing to drive ongoing website performance improvement. You will be proficient in SEO best practices to inform content strategy and website technology roadmaps.
This role requires someone who is a self-starter, is analytical, detail oriented and thrives in a data and results-driven environment. Having a track record working in fast-moving and high-tech environments, having a passion for supporting SMB businesses and having the skills to collaborate and deliver successfully when working across a large cross-functional team will set an ideal candidate up for success in this role.
Are you always curious about “the why?” and always striving to find the next opportunity to design and improve the customer experience? We are too and would love to meet with you.
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New Hire Base Salary Range: $119,800-$146,700This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.
Full Time
$138k-176k (estimate)
01/26/2024
07/10/2024