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Bluevine is seeking an experienced marketing analytics professional to provide insights into our customers and marketing efforts. You will conduct strategic analysis, help structure and optimize campaigns, and build and maintain highly visible reporting with an impact felt across the organization. The successful candidate is strategic, data-driven, and action-oriented with sharp business acumen.
You will also advance Bluevine’s thinking on the tools we need to deliver these insights, guiding the direction of the technology stack used to analyze marketing data, as well as underlying data. To do this, you will work with internal teams and outside vendors on projects such as developing multi-touch attribution logic, implementing campaign governance structures (e.g. UTM code structures), and more.
You will directly contribute toward program initiation, delivery and performance reporting. You will build views and analyses that inform and direct the marketing team, including self-service dashboards, weekly recap insights, NPS analysis, A/B/n and multivariate tests, and ad hoc investigations. Success in the role will require you to connect ongoing marketing efforts directly to business outcomes.
You will work with stakeholders across the marketing team (growth, product, web, partner, brand/comms), as well as other cross functional groups, like business operations, product, business intelligence, data engineering, and data science.
What you’ll do
What we look for
New Hire Base Salary Range: $108,900-$133,400
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus.
Full Time
$100k-129k (estimate)
02/14/2024
07/10/2024