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About The Role:
Bluevine is seeking an experienced and accomplished Paid Media manager to oversee all our Paid Media investments across Search, Social, Programmatic, Display, Video, OOH, and other new digital formats to drive acquisition, retention, and cross-sell efforts. The person in this role will develop hypotheses and tests, and design campaigns while constantly examining and optimizing for results (balancing volume needed with CAC required). Reporting to the Senior Director of Growth Marketing, and partnering closely with Marketing Analytics, Website & Content, Product Marketing, Product / Dev, Business Operations, Risk, Finance, and Sales, this person will own strategy development, execution, and optimization of all paid digital media channels to meet our Customer Growth, Revenue, ROI, and Profitability targets.
This position is both strategic and operational. You will also be responsible for continually testing new channels and strategies and being proficient in multi-touch attribution, A/B testing, and measurement. You'll collaborate with web development/product teams to enhance acquisition funnel improvements and work with design and content teams to develop response-driving and on-brand creatives for each channel. You’ll manage growing acquisition budgets and goals, while successfully meeting KPIs around Customer Acquisition Cost, Return on Investment, and Long Term Value. You will also routinely present the programs and results to the cross-functional partners and convey complex information in easy-to-understand terms with clear actions and will need to exhibit excellent communication skills (written and oral). You partner with a team of paid media marketers and analysts to create an agile test and learn operating rhythm to drive successful execution of strategies.
WHAT YOU'LL DO:
WHAT WE LOOK FOR:
New Hire Base Salary Range: $119,800 -$146,700
This role is also eligible to earn annual performance-based incentive compensation in the form of a cash bonus
This is a hybrid role. At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened following local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.
Key Partners: Marketing, copy, creative, business units (BUs) and their General Managers, Risk, Data Science, Data Operations, Business Operations
Full Time
$114k-158k (estimate)
04/07/2024
05/04/2024