The Marketing Division is responsible for the sales and retention of new and existing group accounts, maintenance and service of such accounts and upgrading of business to these accounts. It is also responsible for individual, senior products and long term care sales and retention. Sales and product support involve the entire scope of Blue Cross and Blue Shield of Alabama coverage, including health, dental, long term care, life and account-based products. The Marketing Division is also responsible for product development and management, product profitability, advertising, direct marketing, marketing communications and marketing research and development.

The Proposal Manager is responsible for supporting the growth and retention of our core and ancillary businesses by managing complex RFP efforts and optimizing response processes to support corporate growth strategy and goals. Proposal Managers must be able to manage a high volume of RFP, RFI, RFR, and Survey (RFx) responses while maintaining high quality standards, enabling the team to continue to meet all client and consultant imposed deadlines at times of peak project volume.

Proposal Managers use an extensive skill base to manage multiple RFx responses at different development stages from receipt through development and quality assurance activities to submission and post-submission follow up phases. This position must establish a deep knowledge base of comprehensive project management strategy, companywide operational knowledge and relationships, and advanced writing and editing abilities necessary to manage RFx responses, ensuring high quality and timeliness, and grow development process proficiencies. Proposal Managers are instrumental in developing communication strategy that leverages the Company’s value proposition and differentiators specific to the client to increase win rates, retaining current business and supporting corporate growth goals with new business wins.

Proposal Managers are also instrumental in developing and maintaining operational efficiencies that enable the Team to identify win strategy improvement opportunities and manage larger volumes of responses. All of these support functions are ongoing responsibilities, in addition to RFx response management, that continually improve Team operations and overall response quality to improve win rates and support corporate business growth goals.

Proposal Managers must have a deep understanding of our business, the competitive landscape, and the needs of our clients in order to spin up, develop, optimize, and manage the Company’s response to a constant stream of RFx requests concurrently with continuously changing requirements. Proposal Managers work closely with subject matter experts across the organization (Product Management, Information Technology, Operations, Plan Performance, Underwriting, etc.), corporate leadership, and Sales and Marketing professionals on a continuous stream of complex, concurrent RFx responses, ensuring resulting submissions are compelling and win opportunities are maximized.

• Bachelor’s Degree
• 3 years of work experience in the healthcare, marketing or communications field
• Experience as a Writer/Editor, Proposal Coordinator, or Project Manager
• Ability to use independent judgment to navigate and improve the quality of a proposal document
• Ability to discern compliance with requirements and provide critical feedback as required
• Experience applying multiple marketing and communication strategies and techniques, and adhering to communication standards
• Experience leading large scale initiatives that includes multiple business disciplines across an organization
• Experience working with all levels of management across divisional lines to execute and implement projects
• Experience managing and prioritizing multiple tasks, deadlines, and requests in a timely manner
• Excellent writing, editing, and communications skills
• Experience writing and editing content
• Experience interacting with various levels of management on a regular basis
• Quality assurance/review experience
• Association of Proposal Management Professionals (APMP) Certification preferred
• Extensive knowledge in the products and services offered by Blue Cross and Blue Shield of Alabama for the Company’s group, individual and senior markets preferred
• Broad knowledge of strategic and operational planning, project implementation, performance monitoring and budgeting preferred
• Knowledge of the healthcare industry preferred
• Experience working in a corporate environment preferred
• Experience working in marketing or communication field preferred
• Experience in Performance Management preferred

The work location for this position will be hybrid (onsite/remote).

By submitting a job application, I attest that all information to the best of my knowledge is true and accurate. Furthermore, I understand that any information provided by me throughout the job application process is subject to verification including, but not limited to work experience, education, assessment (test) and interviews.
We appreciate your interest in Blue Cross and Blue Shield of Alabama 'The Company'. The Company does not discriminate in hiring or employment on the basis of race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetics, status as a disabled or protected veteran, or because of citizenship status in the case of a citizen or intending citizen. No question on this application is intended to secure information to be used for such discrimination.
Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association