2 Senior Brand Manager Jobs in River, MA
Blount Fine Foods is Hiring a Senior Brand Manager Near River, MA
- Conduct primary consumer research and leverage a variety of secondary information sources to maintain a deep understanding of category dynamics including trends, insights, shopper behaviors and retailer strategies and competitive activity.
- Analyze product performance, consumer feedback, research and market trends to make informed decisions about product positioning, messaging, pricing, packaging, recipe renovations, SKU prioritization/optimization and new item introductions.
- Prepare budgets and manage expenses to achieve company financial objectives, analyzing the marketing mix and allocate optimal resource investment, driving business results, P&L optimization and sets activity KPIs.
- Evaluate opportunities to expand into new channels (i.e. convenience/Ecomm) to further accelerate sales growth.
- Conduct periodic business reviews, market assessments and ROI/performance analysis to recommend actions to improve business performance.
- Oversee cross-functional commercialization projects (R&D, Operations, Quality, Sales and Finance) to ensure brand’s strategic and financial objectives are met
- Work with cross functional teams (R&D, culinary, quality, legal, operations, sales, and finance) to commercialize the innovation pipeline for all brands and develop a 3 year . robust 3-year product pipeline.
- Develop and validate concepts that deliver on key consumer needs and align with the brand strategy. As necessary bring in external research partners.
- Ensure alignment of marketing strategy and execution across 4P’s: product, price, placement and promotion.
- Support Sr Director of Customer Marketing with the development and evaluation of shopper marketing plans.
- Partner with Customer Marketing Team to improve our overall retail relationships and exercise our role as category leader to achieve our business goals.
- Bachelor's degree (B.A.) from four-year college or university is required (MBA preferred)
- 5-7 years of related experience in marketing.
- The candidate should have no less than 3 years of experience in a brand management role in the CPG industry.
- Proven success in multiple categories and varied brand portfolios
- Knowledge of Contact Management systems; Design software; Internet software; Project Management software; Spreadsheet software and Word Processing software.
- Medical, dental and vision benefits
- 401k with Company match
- Paid time off including vacation, sick time and holidays.
- Education Assistance Program
- Life Insurance and Short-Term Disability
- Discounts on Blount products at Company retail location
Job Summary
Other
Consumer Goods
$151k-189k (estimate)
04/14/2024
07/25/2024
blountfinefoods.com
FALL RIVER, MA
500 - 1,000
1946
Private
TED BLOUNT
$200M - $500M
Consumer Goods
Related Companies
About Blount Fine Foods
Blount Fine Foods is a manufacturer and supplier of gourmet soups, sauces, sides and entrees to clubs and convenience stores.
The job skills required for Senior Brand Manager include Leadership, Insight, Project Management, Innovation, Packaging, Alignment, etc. Having related job skills and expertise will give you an advantage when applying to be a Senior Brand Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Senior Brand Manager. Select any job title you are interested in and start to search job requirements.
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