5 Director, Marketing Jobs in Birmingham, AL
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BIRMINGHAM BARONS is Hiring a Director, Marketing Near Birmingham, AL
- Develop and implement a 12-month marketing plan to ensure the determined goals of the organization are met
- Develop strategy to increase revenue in areas such as online and single game ticket sales, merchandise, concessions, and non-baseball events
- Daily oversight and updates of content on team website including FanCompass platform
- Daily oversight and updates of content on team social media accounts
- Develop strategies to grow and segment data bases for use in email and text marketing
- Maintain consistent records and reports for audience size and demographics of team’s digital platforms
- Oversee plan, budget, and execution of paid external marketing including, but not limited to TV, radio, print, digital media, billboards, OTT, paid social, etc.
- Manage chat/fan interaction for streaming broadcasts in Bally Live app
- Develop strategy and oversee execution of online auction platform and in-game auction opportunities
- Maintain and update promotional calendar for internal communication and staff planning
- Schedule, manage, and promote team podcast platform
- Hire and manage intern(s) for Marketing department
- Work towards continuous quality improvement
- Stay current with changing technology, including software programs
- Uphold, support, and promote all company policies and procedures
- Other job duties as assigned
- Bachelor’s degree from an accredited, four-year college or university required
- Minimum of three (3) years full-time experience in sports, entertainment, advertising, media, marketing or related field in the sports industry required
- Ability to attend most, if not all, home games
- Valid Driver’s License required
Job Summary
Full Time
Sports & Recreation
$156k-199k (estimate)
03/31/2024
04/27/2024
barons.com
BIRMINGHAM, AL
50 - 100
1885
DON LOGAN
$5M - $10M
Sports & Recreation
Related Companies
About BIRMINGHAM BARONS
Since 1885, the Birmingham Barons have offered a three-hour baseball excursion to the residents of the greater Birmingham area. The Barons play baseball in the Southern League of Professional Baseball and are the Double A affiliate of the Chicago White Sox. With ticket prices starting as low as $7, the Barons provide an affordable option for families of all sizes and income levels.
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