Description

Salary: $47,000 - $55,000

Hours: Full Time (40hrs) / Hybrid Schedule

Address: 8485 Broadwell Road, Cincinnati, Ohio 45244 

Company Info

BidFTA Online Auctions is a premier online auction company, specializing in customer returns, overstock goods, and liquidated items. With a steadfast commitment to reliability and value, we provide an unmatched auction experience for both sellers and buyers. Based out of Cincinnati, OH, BidFTA has been a pivotal player in the auction industry for over 17 years, demonstrating sustained growth and innovation.

At BidFTA, we believe our team is the cornerstone of our success. We foster a culture that values hard working, dynamic individuals who are eager to drive progress and contribute to our legacy. We embrace diversity, encourage creativity, and offer a supportive environment where team members can grow their skills and thrive in their roles. Joining BidFTA means becoming part of a dedicated team that is passionate about delivering excellence and making a real impact in the online auction space.

Job Description

The Marketing and Content Specialist plays a crucial role in our marketing team, focusing on email marketing, content creation, social media management, and analytics. This role requires a data-driven approach to create engaging content and campaigns that resonate with our audience, drive conversions, and enhance our brand presence.

Key Responsibilities:

Email Marketing:

• Develop and execute email marketing strategies, including newsletters, promotional campaigns, and transactional emails.
• Analyze campaign performance, identifying the most effective messages based on relevance, conversion rates, and other key metrics.
• Collaborate with the team to refine email content and design, ensuring alignment with our brand's voice and strategy.
• Manage email lists and segmentation to tailor campaigns to different audience segments.
• Coordinate with the Marketing Manager (Nikki) for final approval before launching any email campaign.

Content Creation and Strategy:

• Generate compelling content for various platforms, including email, social media, blogs, and landing pages.
• Develop and maintain a content calendar, ensuring a consistent and relevant content flow.
• Conduct market research and competitor analysis to inform content strategy and creation.
• Engage in community management activities, fostering a positive brand image.
• Create and manage Google Business Listings, ensuring accurate and appealing presentation.

Analytics and Reporting:

• Regularly review and report on the performance of marketing campaigns and content, utilizing analytics to derive actionable insights.
• Monitor and update performance metrics for email campaigns, social media engagement, and website traffic.
• Assist in the analysis of campaign data to improve future marketing strategies and content development.

Social Media and Community Management:

• Maintain a consistent posting schedule across social platforms, aligning content with overall marketing strategies.
• Utilize email content to enhance organic social media engagement.
• Oversee community management tasks, ensuring active and positive engagement with our audience.

Additional Responsibilities:

• Manage and update marketing materials and campaigns seasonally or as needed.
• Coordinate with internal teams for prize distribution and logistics for marketing promotions.
• Take initiative in identifying and executing new marketing opportunities and strategies.
• Assist in various one-off projects such as press releases, special blogs, etc., as needed.

Full-Time position with health, dental, vision, life, and disability insurance, Paid Time Off, and 401(k) with Company Match.

Requirements

• 1-3 years experience in marketing, content creation, or a related field.
• Strong understanding of marketing strategies, content development, and digital analytics.
• Excellent communication and copywriting skills.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Creative thinker with a data-driven approach to problem-solving and strategy development.
• A driven self-starter who is able to learn and work independently as needed.