Sales and Marketing Director

OVERVIEW OF THE ROLE/JOB

The Sales and Marketing Director is responsible for building relationships and developing referrals. Through daily planning and implementation of sales and marketing programs, this role is responsible for community awareness, lead generation and business development. The Sales and Marketing Director will manage the sales process while adhering to budgets and occupancy targets for the community. An important responsibility of this role is to maintain a working knowledge of regional trends and competitors to assist in development of sales and marketing strategies and action plans.

KEY RESPONSIBILITIES:

Sales and Business Development: 

• Deliver creative tactics to convert leads to move-ins
• Reinforce the brands reputation and achieve maximum occupancy goals
• Conducts tours of the community
• Drive move-ins to achieve and maintain occupancy budget goals on a monthly basis
• Participate in external organization committees and/or boards supporting the business development function while raising awareness of the organization
• Complete a competitive analysis bi-annually
• Monitor the market and competitors of similar communities
• Generate, nurture, and maintain leads and all lead documentation

Network and Marketing:

• Work in partnership with community-based providers to promote the leasing of the community
• Oversee and participate as needed in community outreach events
• Develop, organize, and execute strategic marketing plans

• Lead and coordinate all community outreach and community events for seniors, their families and the professionals in the community
• Facilitate small group presentations
• Prepare and assemble marketing materials
• Attend and plan pre-opening marketing events

Resident and Facility:

• Participates in daily, weekly, and monthly community meetings
• Build and maintain relationships with potential residents and their families
• Identify level of care services, provide excellent customer service and follow-up to assist with the move-in process
• Facilitates the move in process for a smooth transition for new residents working with other departments as necessary
• Communicates with residents, families, visitors and employees
• Maintain confidentiality of personal information, protect and support the rights of the residents
• Maintain the database management system and lead tracking
• Supervises sales and marketing, staff to include: hiring, training, etc.

TALENT:

Executing

Self-directed

Prioritize and multi-task priorities

Ability to change course and adapt to priorities

Relationship Building

Customer service with residents, staff, families and within the community

Build relationships with all types of people

High energy, positive and upbeat

Influencing

Communicates clearly and effectively

Strategic Thinking

Solve problems effectively

Creative in coming up with options and variety

Curiosity and desire to learn and share learning

Ability to be innovative

SKILLS AND KNOWLEDGE: Strong Microsoft Suite skills (Word, Excel and PowerPoint)

EDUCATION AND EXPERIENCE:

• Bachelor's degree (B.A. or B.S.) from a 4-year college or university (preferred)

Experience: 3 plus years of experience in sales and marketing in a senior living community industry (preferred); proven knowledge of sales and marketing strategic planning

PHYSICAL DEMANDS:

• Sitting 2-3 hours per shift with frequent requirement to get up and down from the sitting position
• Walking 3 hours per shift
• Continuous walking or standing 2- 4 hours per shift
• Lifting 1-20# frequently, 21-35# occasionally, 36-70# rarely
• Bending, reaching, squatting and kneeling, crawling and climbing
• Using telephone

OTHER:

• This is a full-time position with benefits
• All your information will be kept confidential according to the EEO guidelines
• Must maintain a valid, unrestricted Colorado driver's license
• Classification: Exempt
• Reports to the Executive Director
• We are an Equal Opportunity Employer