Job Title: TikTok Specialist

Department: Consumer Marketing

Reports to: Director - Consumer Marketing

Hours Available: M-F 8:30am-5:30pm EST (1-hour lunch break)

Physical Address: 200 Sea Ln, Farmingdale, NY 11735

Salary Range: $61,750 - $108,800 (Actual compensation will be determined based on experience, location, and other factors permitted by law)

Why Work @ BEDGEAR?

If you’re looking for a career and not just a job, BEDGEAR provides a work environment that accelerates growth for all its team members. Keeping up with the everyday challenges of a fast-growing consumer goods company demands a team of all-in players, who are focused on continuous improvement, collaboration, leadership, and have a growth-mindset. If you want to elevate yourself personally and professionally, surrounding yourself with others that share the same values, beliefs, and behaviors will provide the support and extra push to reach new heights and smash new goals. At BEDGEAR you can expect to find successful teammates who exemplify our core values of being:
HUNGRY - HUMBLE - CURIOUS - CLEVER - COMMITTED - HUMANITARIAN

About BEDGEAR® PERFORMANCE®

Launched in 2009, BEDGEAR® is the brand of Performance® that provides innovative bedding by focusing on an active lifestyle and well-being. BEDGEAR’s sleep solutions are engineered with Performance fabrics that are temperature neutral and instant cooling and maximizes airflow to allow the body to naturally regulate its temperature. With a core belief of One Size Does Not Fit All™, BEDGEAR has redefined the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. BEDGEAR is dedicated to integrating environmental responsibility into product development to ensure less returned goods are being sent to landfills. BEDGEAR is essential to the rest and recovery routines of professional athletes and active people who need to maximize their sleep. A proud manufacturer in the USA, BEDGEAR offers mattresses, pillows, sheets, blankets, pet beds as well as travel, kids and baby products that often feature removable and washable covers to maintain a clean and healthy sleep environment. BEDGEAR is represented in more than 4,000 retail stores across the globe and has earned more than 220 U.S. and worldwide patents, trademark registrations and pending applications. Sleep Fuels Everything®!
Learn more at bedgear.com.

Summary:As our TikTok Social Media Specialist, you will be the driving force behind our brand's presence on TikTok. Your main goal will be to create compelling content, build a vibrant community, and leverage influencer partnerships to amplify our message. With your expertise, we aim to both enhance our organic reach and implement effective paid advertising strategies on the platform. 

Essential Functions (include but not limited to):  

• Content Creation: Develop and execute a content strategy that aligns with our brand's voice and goals, creating engaging and innovative TikTok content that resonates with our target audience.
• Community Engagement: Foster a strong community by actively engaging with followers and participating in TikTok trends, encouraging user interaction and feedback.
• Influencer Collaboration: Identify and partner with TikTok influencers whose brand aligns with ours to extend our reach and impact. Manage all aspects of influencer partnerships, including outreach, negotiation, and campaign execution.
• Paid Advertising: Plan and implement paid TikTok advertising campaigns, optimizing for maximum engagement and ROI. Analyze campaign performance and adjust strategies as needed.
• Analytics and Reporting: Monitor and report on the performance of TikTok content and campaigns, utilizing data to inform future strategies.
• Trend Monitoring: Stay ahead of TikTok trends and best practices, incorporating innovative ideas and tools into our strategy to keep our content fresh and engaging.

This job description is intended as a general guideline and should not be considered an exhaustive list of responsibilities. The TikTok Specialist may be required to perform additional duties, as well as be tasked with special projects as needed.

Qualifications/Requirements:

• Must be 18 years of age or older.
• HS Diploma or GED
• Must be legally authorized to work in the United States and have IDs needed to verify.
• English proficient (reading, writing, speaking, comprehension)
• Computer savvy; proficient with Microsoft Office

Education/Experience/License Requirements:

• Minimum of at least one year of experience managing TikTok accounts for brands or organizations, with a proven track record of growing followers and increasing engagement.
• Demonstrated experience with both organic content creation and paid advertising on TikTok.
• Strong understanding of TikTok's unique platform dynamics, including algorithm, trends, and user behavior.
• Excellent communication and storytelling skills, with the ability to adapt messages for a TikTok audience.
• Creativity and a keen eye for visual storytelling, proficient in video editing and content creation tools relevant to TikTok.
• Experience in influencer partnership management, from identification to collaboration.
• Analytical skills, with the ability to interpret social media metrics and adjust strategies accordingly.
• Bachelor's degree in Marketing, Communications, or related field preferred.

Sensory Requirements: Should have working use of hearing and vision with or without the use of corrective lenses/hearing aids to be able to read paperwork, work on a computer screen for an extended period of time, and frequently speak on the phone.

Environmental: N/A - indoor office environment

Language Skills: English proficiency required (reading, writing, speaking, comprehension). Knowledge of an additional language(s) is a plus!

Mathematical Skills: Basic arithmetic and algebra

Reasoning Ability: Solid understanding of branding, performance creative, and paid media strategies and tactics; excellent planning and problem-solving skills with limited resources; ability to effectively prioritize and project manage multiple assignments at any given time. Ability to use judgement to make important decisions.Work Environment:  Indoor office environment most times.

Physical Demands:

Key:

N-Never

O-Occasional; 1-33% of time

F-Frequent; 34-66% of time

C-Constant; 67-100% of time

BEDGEAR® is proud to be an Equal Opportunity Employer that participates in the E-Verify program