The Sr. Manager, Brand Marketing is responsible for collaborating with all departments on the creation of cohesive campaigns. This position will support strategy, planning, execution, and oversight of 360-degree marketing campaigns including new product launches, strategic brand campaigns, and promotions. The role requires a marketer who has excellent organizational and follow-up skills, outstanding communication, and is a self-starter who takes initiative. 

You’d be joining a small but mighty team which means you’ll have exposure to all our marketing initiatives and take on a variety of tasks that will have high visibility and impact. You’ll support the Director, Brand Activation & Media in executing the brand vision, strategies, and communications to deliver short and long-term business goals.

In this role you will:

• Create integrated marketing plans and frameworks that guide the execution of 360-degree marketing initiatives.
• Initiate collaboration across cross-functional partners to ensure marketing campaigns are integrated and thoughtfully conceived and successfully brought to market.
• Foster and grow the relationship with the paid media agency and collaborate closely with internal Performance Marketing team to ensure full funnel campaign support and optimization.
• Support execution of creative marketing campaigns from start to finish, working closely with internal partners.
• Develop presentations and materials that showcase marketing plans to senior leadership.
• Maintain integrated marketing calendars.
• Identify KPIs, track performance, report on metrics and learnings, and make data-informed optimization recommendations.
• Support budget management and invoice processing
• Keep a pulse on and share industry trends and best-practices.

• Be a steward of the brand identity ensuring consistency and cohesion across all consumer touchpoints.
• Manage one direct report: the Manager, Influencer & Brand Partnerships.

Qualifications:

• Bachelor's degree in marketing or a related field.
• 5-7 years of experience in brand and integrated marketing, Beauty experience preferred.
• Experience leading agency partners or were previously at a media agency.
• Digital and social native who understands the modern marketing landscape.
• Strong communication and interpersonal skills.
• Fantastic attention to detail and excellent organizational and project management skills.
• Ability to work across multiple teams, projects, and priorities efficiently and effectively.
• Proactive, self-starter who is flexible and can thrive in constantly evolving environment.
• Strong critical thinking and problems solving skills.
• Proficient in Microsoft Office applications.