Role: Specialist SEO Technical

Location: Katy TX

Contract Role

Work Experiences:

• 2 years of SEO-specific experience required

Skills:

• Curiosity with a desire to learn new things
• Not afraid to ask questions
• Knowledge of search engine algorithms and their effects on SERPs
• Experience developing and executing creative campaigns that encourage natural in-bound linking
• Demonstrated understanding of web analytics such as Google Analytics or Adobe Analytics and KPI s
• Familiarity with tools like Search Console, Screaming Frog, SEMRush, and Ahrefs.
• High attention to detail, excellent organization skills, and efficient problem solver
• Proficient in Excel or Google Sheets
• Required to stay abreast of current SEO strategies, tactics, algorithm shifts, and trends
• Acceptable level of hearing and vision to perform job duties
• Utilization of HTML, CSS, and knowledge of JavaScript

Education:

• SEO training experience preferred
• Bachelor s degree in relevant field of study or equivalent years of related work experience

Responsibilities:

• Collaborate with SEO counterparts and leaders to create strategies, execute tactics, and launch campaigns specific to generate in-bound links to Academy.com
• Prioritize tasks and manage deadlines in a fast-paced environment
• Preform keyword/topic research using tools like SEMRush to optimize content (articles, products pages, and category pages)
• Utilize reporting and analysis tools to generate reports that track and communicate the business impact of SEO initiatives
• Use Screaming Frog and other tools to conduct site-wide and page level audits to identify issues and ensure the site is properly configured to maximize search engine visibility
• Identify and execute continual improvements on site structure, URL structure, page constructions, content, and keyword lists
• Present SEO recommendations for site redesigns, product enhancements, and new site features
• Optimize websites for search engines, real-time search, mobile search, video search, and image search
• Partner with external individuals and companies to drive in-bound links to Academy.com
• Define and assist in development of content for syndication to third party websites and info-graphics to publish on internal and external websites
• Perform competitive analysis and present findings in compelling ways
• Perform comparative analysis, track, and report results
• Partners with other members of the eCommerce team, external departments, and vendors to execute projects effectively and efficiently.