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The SEO Specialist is responsible for SEO and Internal Site Search. They analyze, review and make changes to the website properties, so that it is optimized for search engines; through a combination of on-page and off-page techniques, including link-building, metadata sculpting, content strategy, information architecture, and more. Identifies proper keywords for SEO implementation and provides suggestions for improving and tracking search engine rankings. This role is also responsible for the internal site search strategy and execution that helps drive sales, conversion and a positive customer experience.
Primary Responsibilities
• Develops and executes optimized strategies that increase search engine results rankings and maximizes volume of inbound organic traffic.
• Research SEO keywords to use on site and in marketing efforts.
• Writes compelling and high-quality website content and page descriptions
• Updates website links for maximum optimization and search engine rankings
• Monitors performance to understand SEO strategy and impact across all traffic sources and sets measurable goals that demonstrate search improvements.
• Optimizes & executes internal on-site search through synonyms, thesaurus, item attributes, and redirect search and more.
• Address null and low performing site search results and identify opportunities for improvement
• Collaborates and aligns with merchants and marketing to improve SEO & Internal Site Search and influence keyword rich content
• Stays current with Ecommerce, Digital Marketing & Industry Trends
• Perform all other assigned duties
Qualifications
• Bachelor’s Degree Required, Digital Marketing preferred
• 3 years of SEO experience, or similar roleCore Competencies & Accomplishments
• Expert knowledge of SEO best practices and optimization
• Experience with Salesforce or similar ecom platforms preferred
• Familiarity with SEO tools and platforms, such as BrightEdge, Google Search Console, Google KW Planner
• Experience with Analytics Applications
• General Knowledge of HTML, CSS, JavaScript and other rich media technologies
• Expert knowledge of SEO best practices and optimization• Strategic thinker with the ability to clearly articulate and implement a focused plan
• Self-starter with strong attention to detail who can manage multiple projects simultaneously
• Strong teamwork, communication and interpersonal skills
Full Time
Skilled Nursing Services & Residential Care
$85k-106k (estimate)
05/27/2023
06/16/2024
athomehs.com
SCHNECKSVILLE, PA
25 - 50
2011
PATRICK STONICH
<$5M
Skilled Nursing Services & Residential Care
The job skills required for SEO Specialist include Search Engines, Digital Marketing, HTML, CSS, Content Strategy, JavaScript, etc. Having related job skills and expertise will give you an advantage when applying to be a SEO Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by SEO Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for SEO Specialist positions, which can be used as a reference in future career path planning. As a SEO Specialist, it can be promoted into senior positions as a Search Engine Optimization Specialist III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary SEO Specialist. You can explore the career advancement for a SEO Specialist below and select your interested title to get hiring information.
If you are interested in becoming a SEO Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a SEO Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on SEO Specialist job description and responsibilities
They have oversight and execution responsibilities for all SEO projects.
02/16/2022: Erie, PA
Most SEO Specialists would work directly as part of a larger marketing or digital marketing team, so they would work with social media marketing teams, Search Engine Marketers, and email marketing teams.
03/07/2022: Reading, PA
The specialist ensures on-page optimization to produce relevant search results and a positive user experience, growing site traffic, lead volume and brand awareness.
04/17/2022: Lowell, MA
An SEO specialist needs to be able to spot these trends, understand what they mean, and develop strategies that work within them.
01/25/2022: Schenectady, NY
They should also take a proactive and forward-looking approach to best SEO practices.
04/02/2022: New Orleans, LA
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on SEO Specialist jobs
Read on to learn more about the SEO Specialist role, job responsibilities, and the skills required.
03/09/2022: Clarksville, TN
Must have a basic understanding of search engine marketing.
02/17/2022: Somerset, NJ
Know Business Models to Contribute Successfully.
04/09/2022: Biloxi, MS
Understand How Search Engines Work.
03/28/2022: Stockton, CA
Attend SEO & Marketing Conferences.
03/07/2022: Danbury, CT
Step 3: View the best colleges and universities for SEO Specialist.