Join us to help create, build, and enhance impactful marketing initiatives for our multibrand channel across North America.
As our Channel Marketing Manager, your mission is to develop new and maintain existing marketing initiatives for our Win New York initiative. It is a key role to continue driving profitable partnerships, host community events, and build and execute 360-degree campaigns with an eye towards growing sales and brand awareness.
This is a temporary position in our North American Marketing & Communications department for 6 months.
Key responsibilities
Develop a comprehensive 6-month rolling plan for NYC according to the overall strategy of North America and within the predetermined budget.
Co-develop and execute individual programs to expand the brand presence and purchase intent among specified consumer segments.
Co-development and execution of Visual Merchandising standards for both Bang & Olufsen Showrooms
Develop product launch initiatives and event concepts in support of the North American strategy.
Collaborate and execute applicable global marketing programs in the New York City market including digital plans, paid media, collateral materials, CRM programs, and POS materials.
Build relationships with external partnerships to support account management in partnership with the Sales lead.
Collaborate for the successful implementation of the regional PR and training programs
What you bring
We seek someone with strong relationship-building skills and with experience leading trade/channel marketing activities for a premium or luxury brand and a strong understanding of the NYC market.
We imagine that you are someone who is an established partner to sales teams and are able to work hand-in-hand to drive sell-out with both ‘brick & mortar’ and online presences. More specifically, you bring:
A degree in Business/Marketing is preferred
5 years of all-round experience in luxury goods Marketing, ideally within trade/wholesale marketing
Demonstrated ability to lead and manage relationships with a diverse segment of industry partners, examples include music, art, interior design, custom installation, and more.
Strong relationship building and people skills. Agility to adjust approach and message based on the audience.
Strong budget management ability.
Overall strategic understanding of return on investment and business operations.
Strategic thinker, but pragmatic implementor.
Highly organized and analytical
Proficiency in Microsoft Office, especially Excel & PowerPoint
Strategy development and implementation within assigned area in line with overall B&O North America strategy
Ability to effectively present information and negotiate with all levels of management
Demonstrated strong verbal and written communication skills
Understanding of luxury and lifestyle market including trends, products and players
Understanding or ability to learn the consumer electronics market including trends, technology, products and players.
What we offer
As well as collaborating with our North American Marketing & Communications team, this role will have a close partnership with the Sales Managers and Showroom Associates. Additionally, the Channel Marketing Manager will regularly interact with our global marketing and sales support teams in Denmark.
With approximately 1,000 employees, Bang & Olufsen is an agile company that gives room for individual flexibility and decision-making. Our hierarchy is flat, and our communication is open and trustworthy. We believe in mutual respect and with a unique pool of people coming from 55 countries we aim to build a more inclusive workplace to grow as professionals and as a company and remain innovative.
Compensation: Competitive salary and benefits package.
Location: New York City
Start date: As soon as possible.
Travel: Approx. 20%
How to apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 29th March 2024.
At Bang & Olufsen, we believe in equal opportunities for all. We encourage applicants to focus on their qualifications, skills, and experience when submitting their CVs. Please refrain from including personal information such as photographs. Our hiring decisions are based solely on merit, and we are committed to fostering a diverse and inclusive workplace where everyone has an equal chance to succeed. If you see yourself in the position and believe you have the potential to support build B&O's future, even if you don't meet all the requirements, we sincerely encourage you to apply. We look forward to hearing from you!
If you want to know more about the position, you are welcome to contact our TA Specialist, Grant Stevens-Bulmer on GRSB@bang-olufsen.dk. Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.
Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here.