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BambooHR
Lindon, UT | Full Time
$104k-133k (estimate)
1 Month Ago
Product Marketing Manager, Competitive Intelligence
BambooHR Lindon, UT
$104k-133k (estimate)
Full Time | Software & Cloud Computing 1 Month Ago
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BambooHR is Hiring a Product Marketing Manager, Competitive Intelligence Near Lindon, UT

What You'll Do

As a Product Marketing Manager overseeing competitive intelligence at BambooHR, you will own competitive research and enablement to inform business/product strategy and arm our sales team to win in competitive deals. You will help us broaden our understanding of how we win and lose in the market among direct and indirect competitors and suggest strategies for growth. You will also be assigned to manage and share our closed/lost data to help ensure accuracy and broaden internal awareness. You will work closely with our product marketing, sales, expansion, product management, and demand generation teams to help drive differentiation in the market.

You will:

  • Perform research, both qualitative and quantitative, to better understand our competitive landscape in terms of offerings, roadmaps, strategy, messaging, and go-to-market strategies
  • Craft insight & analysis to assess current & emerging competitive trends
  • Work with vendors to accomplish key research tasks and uncover deep competitive insights
  • Develop differentiating messaging & positioning for BambooHR backed by customer evidence
  • Work with our sales enablement team and sales leadership to develop an “always on” program to educate the sales team and roll out sales tools and programs to drive up our win rate.
  • Develop and maintain competitive landscape content including web site pages, presentations, demos, and other assets
  • In conjunction with demand gen, formulate and execute competitive campaigns
  • Attend key competitor & industry events, analyze press coverage and announcements and report on meaningful findings

What You Need to Get the Job Done

  • **You're located in Utah and able to come into our Lindon, UT office regularly.**
  • You have a Bachelor’s degree in Business, Marketing, or a related field; Master’s degree preferred.
  • You have 3-4 years of experience in product marketing or competitive intelligence, preferably with business-to-business SaaS solutions.
  • You thrive in a highly dynamic, flexible, and collaborative work environment and can switch rapidly from research to strategy to execution.
  • Excellent competitive messaging and positioning skills at both business and technical levels (working with technical subject matter experts).
  • Experience with aspects of product marketing including messaging, positioning, packaging, branding, creative development, and campaign execution.
  • Strong analytical skills, with demonstrated capabilities in interpreting data and qualitative info and distilling into actionable key takeaways.
  • Strong internal communicator and collaborator.
  • Experience working with cross-functional teams that span marketing, sales, and product management organizations.
  • Strong attention to detail and can successfully manage multiple projects simultaneously.

What Will Make Us REALLY Love You 

  • You have a propensity to dig deeper and uncover insights
  • An ability to interpret large amounts of data and to tell a story with it
  • You are a strong presenter with excellent communication skills
  • You have excellent organizational skills and a strong attention to detail

What You'll Love About Us

  • Great Company Culture. We’ve been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.
  • Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.
  • Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!
  • Health Benefits. Medical with HSA and FSA options, dental, and vision.
  • Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.
  • Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.
  • Give back. Get paid to give your time to the community: ask us about this!
  • Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.
#LI-Hybrid

Job Summary

JOB TYPE

Full Time

INDUSTRY

Software & Cloud Computing

SALARY

$104k-133k (estimate)

POST DATE

03/02/2024

EXPIRATION DATE

04/03/2024

WEBSITE

bamboohr.com

HEADQUARTERS

LINDON, UT

SIZE

500 - 1,000

FOUNDED

2008

TYPE

Private

CEO

BEN PETERSON

REVENUE

$10M - $50M

INDUSTRY

Software & Cloud Computing

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About BambooHR

BambooHR develops cloud-hosted HR management solutions for small and medium-sized businesses.

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The following is the career advancement route for Product Marketing Manager, Competitive Intelligence positions, which can be used as a reference in future career path planning. As a Product Marketing Manager, Competitive Intelligence, it can be promoted into senior positions as a Category Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Product Marketing Manager, Competitive Intelligence. You can explore the career advancement for a Product Marketing Manager, Competitive Intelligence below and select your interested title to get hiring information.