Bally's Interactive is the digital arm of one of the world's leading entertainment providers, with tens of millions of players across the globe and an unmatched ecosystem of products spanning across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.

Our brands and sites include market movers and shakers like Bally Bet, Vera&John, Virgin Casino, Jackpotjoy and many more. We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players.

Purpose

Bally's is looking for a Casino Retention Player Engagement Manager To help us run and coordinate the day to day on-site promotional activity and scheduling for BallyBet US sites as part of the wider Player Engagement and Retention team and create market leading and engaging promotions to help drive customer engagement, focusing on increasing product and brand awareness.

Responsibilities

• To oversee the daily implementation of the promotional activity for Bally's US gaming sites

• Lead a team of Retention Executives who will help build In conjunction with you, the promotional planning process including coordination of creative planning workshops

• Help to maintain a clearly differentiated promotional strategy by brand

• Help to develop promotions tailored to support marketing objectives including retention, engagement, and player value

• Develop a test and learn strategy to improve our processes and the campaigns we offer our players.

• Planning, executing, and tracking of promotional communication to players via email, SMS and Push notification channels.

• Coordinating with the design, copywriting, wider marketing, BIS and Offer/Incentive teams.

• Ensure promotions and communications are delivered on time and effectively – responsible for all communication channels such as email, SMS and Push Notifications using Adobe Campaign.

• Liaising with chat, customer support and Player Experience teams to ensure campaigns and promotions are understood and delivered correctly to our customers.

• Work with the Rewards and Promotions Team Lead to report and document results for monthly promotional activity to senior stakeholders throughout the business.

• Maintain good attention to detail in the approval process for promotions to ensure accuracy

• Work with 3rd party partners and winners' team to coordinate promotional prize winner fulfilment

• Performing routine checks of scheduled content across our websites

• Editing and uploading content into the company's content management systems

• Implementing new promotions/products/features

• Working with the Rewards and Promotions team to schedule/plan content for upcoming promotional campaigns

• Working with the broader Marketing team to update and manage site schedules

• The need to go through general and specific training as and when required by your manager.

• Knowledge and understanding of the wider gaming industry including CRM is preferable. Wider marketing awareness will also be useful.

• Experience in creating and managing promotions

• Creative thinker with a good eye for detail

• Ability to demonstrate experience in project and campaign planning

• Campaign Management / CRM system experience preferred

• Experience working with CMS tools and platforms

• BasicHTML knowledge

• Experience working with task management tools (Excel, Monday.com JIRA, Trello, Asana, etc.)

Skills & Behaviors

• Exceptional problem-solving skills
• Great organisational and time management skills

• Excellent interpersonal and communication skills

• Must be organised and capable of working independently to set deadlines and show proactivity in their approach.

• Keen for further development within the role.

• Extensive track record of delivering commitments toward project plans

• Excellent verbal and written communication skills

• A collaborative attitude and strong work ethic

• Excel, Tableau, Braze, Adobe Campaign, HTML

Scope & Scale

The main focus of retention marketing and player engagement is to create an engaging onsite experience with promotional content that will retain our player base. In this role you will work cross functionally with other retention teams such as CRM/Lifecycle, VIP/Loyalty, and Sports Retention, in addition to the teams for Design, Data, Insights, Site Editing, Copy, Social Media, CS, and more!

What's in it for You:

• Competitive salary with annual performance bonus
• Employee Share Purchase Plan
• Comprehensive health coverage plan that includes medical, dental and vision
• Monthly wellness program
• Paid Vacation and RRSP/401k contribution matching
• Access to exciting educational opportunities (internal, conferences, courses, certifications)
• Need something for your home office? Whether it's a new mouse, desk or chair, we're here to support you with a productive and safe home working space
• Remote friendly environment giving you flexibility to work from home and office

We also believe in providing an environment where employees can flourish – you'll be working in a very modern work environment – and we will make sure you will also have enough time to unwind with our monthly office events and team-building activities.

This is Bally's Interactive and we're here to make gaming everything it should be. You'll have fun making fun every day, and that's a promise.