Description

POSITION PURPOSE

The Marketing Coordinator executes marketing initiatives for the hotel(s) and on-site bars and restaurants of their assigned portfolio. The Marketing Coordinator is responsible for the execution, and measurement of marketing/branding strategies as established by VP of Marketing, Corporate Marketing Manager, and General Manager, including but not limited to Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure and builds community relationships to achieve revenue goals, increase guest room, food & beverage, and outlet revenues, and achieve market share targets within established marketing expense budget. Manages and coordinates the placement, design, and execution of marketing initiatives on property.

The position may also act as a liaison between the hotel and regional support teams, outside agencies, and contracted vendors/service providers.

ESSENTIAL RESPONSIBILITIES

1. Hotel tactical lead on marketing and communications, both internal and external, and ensures compliance with AZUL and Brand standards.
2. Adheres to established brand identity for outlets and ensures all marketing and communication are consistent with the brand identity.
3. Executes or coordinates all content marketing through social media to develop and expand engagement aligned to a defined social media strategy, i.e. Facebook, Twitter & Instagram.
4. Coordinates with public relations support, the local community, and media.
5. Liaison between Sales, Rooms, F&B, and other departments, and corporate office for marketing materials
6. Executes collateral for all marketing, trade shows, company events, promotional collateral, and event planning initiatives.
7. Manages communications with marketing partners and corporate personnel.
8. Serves as property’s web master, liaison between corporate digital content team for website updates and quarterly audits.
9. Manages, optimizes, and adjusts budgets for all campaigns under strategic direction from senior marketing team (e.g. Google AdWords, Facebook Ads, Retargeting).
10. Facilitates tracking and reporting of all marketing initiatives.
11. Oversees, facilitates, and manages all interaction on social media web sites and campaigns and reports on / provide insights for competitor social media activity to influence best practices.
12. Manages and produces marketing digital/print collateral for the property using Adobe Creative Suite or via engaged vendors.
13. Responsible for maintaining photography, film and image bank on shared cloud service.
14. Champions CRM and online reputation management.
15. Manages partnerships with Social Media Influencers and manages all resulting coverage and assets for future use.
16. Manages and optimizes marketing vendor relationships i.e. search engine optimization, digital marketers, public relations, etc.
17. Monitors media for coverage of hotel and hotel outlets
18. Utilize AZUL file sharing and communication tools such as Egnyte and Jostle to effectively manage and share marketing assets across the organization.

SUPPORTIVE FUNCTIONS

In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the manager based upon the particular requirements of the hotel:

• Assist with any property or owner inquiry.
• Follow all company and safety and security policies and procedures.
• Report maintenance problems, safety hazards, accidents, or injuries.
• Complete safety training and certifications.
• Ensure uniform and personal appearance are clean and professional, maintain confidentiality of proprietary information, and protect company assets.
• Develop and maintain positive working relationships with others and listen and respond appropriately to the concerns of other employees.
• Ensure adherence to quality expectations and standards; and identify, recommend, develop, and implement new ways to increase organizational efficiency, productivity, quality, safety, and/or cost-savings.
• Perform other reasonable job duties as requested by direct and indirect Supervisors.

PHYSICAL DEMANDS

• Environmental conditions are inside, a job is considered inside if staff spends approximately 90 percent or more of the time inside. Temperature is moderate and controlled by office environmental systems.
• Must be able to sit at a desk for up to nine (9) hours per day. Walking and standing are required the rest of the working day. Length of time of these tasks may vary from day to day and task to task.
• Must be able to exert well-paced ability to maneuver between functions occurring simultaneously.
• Must be able to lift up to 45 lbs. as needed.
• Requires grasping, writing, standing, sitting, walking, repetitive motions, bending, climbing, listening, and hearing ability and visual acuity.
• Hearing, smelling, tasting, and visual ability to observe and distinguish product quality and detect signs of emergency situations.
• Talking and hearing occur continuously in the process of communicating with staff, supervisors, subordinates, occasionally clients and ownerships.
• Vision occurs continuously with the most common visual functions being those of near and color vision and depth perception.
• Must have finger dexterity to be able to operate office equipment such as computers, printers, 10-key adding machine, multi-line touch tone phone, filing cabinets, FAX machines, photocopiers, dolly and other office equipment as needed.

SPECIFIC JOB KNOWLEDGE, SKILLS AND ABILITIES

The individual must possess the following knowledge, skills and abilities and be able to explain and demonstrate that he or she can perform the essential functions of the job, with or without reasonable accommodation, using some other combination of knowledge, skills, and abilities:

• Excellent time management, communication, and organizational skills.
• Existing or ability to develop working knowledge of all brand proprietary marketing tools and services including but not limited to MI Sales Companion, eMenus, sales related areas of GXP, Epic, eFast, Marketing Central, Marriott Digital Services, and Digital Asset Center.
• Excellent project management skills and ability to prioritize multiple projects at once.
• Excellent written and verbal communication skills
• Sales, communications, and presentation skills
• Knowledge of marketing and digital marketing principles
• Ability to work well under pressure and meet deadlines.
• Ability to work independently with minimal direct supervision.
• Demonstrate self-confidence and enthusiasm.
• The ability to work well in a team.
• Builds a close alignment with on-property, regional, and brand marketing teams.
• Successfully executes the tactical elements of the annual marketing plan.
• Highly adaptable to seasonality and conflicting priorities.
• Thorough knowledge of Microsoft Office Suite.
• Knowledge of Social Media tools.
• Knowledge of photo editing and design software such as the Adobe Creative Suite.
• Basic mathematical skills necessary to understand spreadsheets and performance of cost analysis.
• Must possess advanced computer skills including PC and Mac operating systems.
• In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Instagram, Youtube, Twitter, Tiktok, LinkedIn etc.) and how they can be deployed in different scenarios.
• Good technical understanding and ability to master new tools and platforms quickly.

CONFIDENTIALITY AND DATA PROTECTION

Confidential and proprietary information is secret, valuable, expensive and/or easily replicated. Common examples of confidential information are:

• Unpublished financial information
• Data of Guests/Partners/Vendors/Employees
• Guest info
• Data entrusted to our company by external parties.
• Pricing/marketing and other undisclosed strategies
• Documents and processes explicitly marked as confidential.
• Unpublished goals, forecasts and initiatives marked as confidential.

Employees may have various levels of authorized access to confidential information.

• Lock or secure confidential information always
• Shred confidential documents when they are no longer needed.
• Make sure they only view confidential information on secure devices.
• Only disclose information to other employees when it is necessary and authorized.
• Keep confidential documents, information only if necessary and destruct otherwise according to brand and company requirements.

Education

High school or equivalent education required. Undergraduate degree or two years’ experience in Hospitality Marketing or equivalent field preferred.

Experience

Minimum of two years’ experience in hospitality or marketing role.

Hotel marketing experience strongly preferred.

LICENSES OR CERTIFICATIONS

• Ability to provide and maintain a valid driver’s license as the position may require the operation of motorized and electric vehicles.

GROOMING

All Staff Members must maintain a neat, clean and well-groomed appearance per AZUL Hospitality Group standards. Refer to the property specific required grooming and uniform standards policy.

ATTENDANCE

Regular attendance in conformance with the standards, which may be established by AZUL Hospitality Group, from time to time, is essential to the successful performance of this position. Staff with irregular attendance / tardiness will be subject to disciplinary action, up to and including termination of employment. Upon employment, all staff is required to fully comply with Azul Hospitality Group rules and regulations for the safe and effective operation of the hotel’s facilities. Staff members who violate hotel rules and regulations will be subject to disciplinary action, up to and including termination of employment. Due to the cyclical nature of the hospitality industry, staff members may be required to work varying schedules to reflect the business needs of the hotel. In addition, attendance at all scheduled training sessions and meetings is required. This job description is not an exclusive or exhaustive list of all job functions that a staff member in this position may be asked to perform from time to time.

Qualifications