Responsibilities

• Develop, implement, monitor, and report monthly progress on the facility level Business Development Plan.
• Maintain a list of primary and secondary referral sources with contact frequency and strategies for each.
• Prepare and submit a monthly report to the Administrator, RVP, and Regional Director of Business Development of the contacts and business outcomes from the contact strategies.
• In collaboration with the Administrator, develop a personalized letter from the Administrator to be distributed to new referrals, employees, and community representatives describing the vision, commitment, quality, and availability of key facility resources to respond to community needs.
• Develop a “Know Your Resources” guide which includes the professional photos of Leadership Team including Medical Director, key contacts information and telephone numbers, etc. in order to enhance customer service.
• Develop facility and community programs such as a Care Companion Program (or similar) to foster integration into the community.
• Coordinate the publication of a monthly facility newsletter that focuses on staff and residents “success stories.”
• Develop, implement, monitor, and report monthly progress against a facility specific marketing plan including identifying and outlining specific efforts to include acute care, long term care options, and community based programs.
• Coordinate the development and implementation of a Community Advisory Board for each facility.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field.
• Minimum 3-5 years of experience in marketing, business development, or related field.
• Excellent communication and interpersonal skills.
• Strong organizational and project management skills.
• Ability to work independently and as part of a team.
• Proficient in Microsoft Office Suite.
• Knowledge of healthcare industry preferred.

Avalon Health Care is an Equal Opportunity Employer