Do you love Marketing and finding new ways to reach people using technology?

Do you enjoy working in a collaborative environment where your ideas and voice will be heard and valued?

Would you like to creatively reshape our brand’s voice by utilizing your insights and research?

If this is of interest, we would like to hear from you!

Autoscribe Corporation founded in 1989, is a leading provider of PaymentVision gateway services and Lyons Commercial Data. We are seeking a Marketing Director to guide us into the future. As a leader in the digitized payment revolution, we have continuously grown our product suite and partnerships to offer optimal solutions for our customers. We want to hear from you if are forward thinking, creative, and sales minded. We thrive on being future-focused, nimble, and strategic; our staff is innovative, scrappy, and not afraid to get their hands dirty. Thus, we are seeking a marketing expert to pave our path into the future. This an ideal opportunity for someone who doesn’t like being bored and wants to make an impact which will be both valued and critical to our growth. We offer a full portfolio of benefits in addition to top-of-the-line internal applications to aid our staff in developing their; skills, ability to collaborate real time, and in maximizing their time and output.

Autoscribe Corporation has over 50 employees in one of our three locations (Gaithersburg, MD, Fort Lauderdale and Jacksonville FL, our headquarters office). Our team supports the needs of thousands of customers to process over $2 billion in transactions annually. For more information about our company please visit: https://www.paymentvision.com/ or https://www.autoscribe.com/

Position: Director of Marketing

The Director of Marketing, in close partnership with sales and the leadership team will build the Go-to-Market Strategy for PaymentVision and Lyons. This will encompass synthesizing insights and data from research, stakeholders, customers, and markets to design a marketing plan that generates customer demand and growth. The Director, with sales oversight, will utilize their findings, technical understanding of CRMs, and information about the business to implement new processes, create efficiencies, manage channel development, and boost system productivity. This position will report to the Vice President of PaymentVision Sales.

Essential Functions

• Collaborate with sales leaders to identify Trade Shows and events to attend.
• Determine which Trade Shows to participate in as exhibitors, and which to attend in a sales capacity.
• Balance Trade Show presence by supporting and sponsoring events that will generate traffic and increase visibility.
• Organize cooperative events with distribution and capability partners at offsite locations to build relationships and generate business opportunities.
• Design best-in-class marketing materials, content for social media, and sales trainings for use, and for an internal library of resources.
• Develop the Company’s social media marketing strategy to generate inbound leads, followers, and to build further brand recognition.
• Oversee the overall content, messaging, and continual refreshing of the Company’s web site and its components to ensure search engine optimization and high performance on other relevant metrics.
• Act as the primary owner of the company’s CRM platform, ensuring the system can capture leads, analyze customer data for targeting, integrate advertising efforts with social media platforms and can release product notifications.
• Track overall performance of all sales channels and campaigns using Google Tag Manager advising on KPIs based on performance analysis.
• Automate the pipeline /sales journey in CRM so stakeholders may assess progress
• Optimize sales fields in CRM, enabling the output of accurate and detailed sales quotes. ​​​​​​
• Develop a channel and lead source cost per lead (CPL) analysis for quarterly review with stakeholders.
• Support sales by aiming to generate marketing qualified leads (MQLs) which convert to sales qualified leads (SQLs).
• Track conversion rates by channel of MQLs to SQLs in hours and/or days to monitor performance, making changes as needed to support more significant lead generation.
• Identify ways to reach new customer segments on an ongoing basis.
• Build thought leadership position in the market by signing up for speaking engagements, publishing content to educate prospects around pain points, and seeking to impact the buyer’s journey with information and ideas.
• Develop the Go-to-Market Strategy for products by:
  • Assessing competitors to stay current with product lines, media, and digital presence.
  • Focusing on how products will solve problems and can be integrated as part of a more significant solution.
  • Developing and coordinating content of SEO value such as regular blogging and publishing white papers to generate traffic and convert visitors into leads.
  • Developing a Content Management System (CMS) to build out models for re-optimization across channels.
  • Managing feeds and platforms (Google Analytics, Google Search Console, etc.).

Position Type and Work Schedule

This is a full-time, exempt position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5:30 p.m. This position may require working additional hours daily and on weekends should workloads require this to meet deadlines.

We are currently a hybrid workplace with some positions in the office full time, some positions are 100% remote and some positions are in the office 2 days a week.

Travel

This position requires up to 20% travel, including attending trade shows and public events.

Education and Experience

• A bachelor’s degree or comparable experience are in Marketing, Product Management, and/or Business development within a professional services environment.
• 5 years’ experience and demonstrated success in digital B2B marketing in a SAAS or ecommerce industry.
• Proficiency with Microsoft Office Suite applications, WordPress, and CRM systems
• Basic HTML and Adobe Creative Suite is desirable.
• Successful track record of leveraging social media channels to drive SEO and brand awareness.
• Proficiency in marketing automation and blogging software desired, not required to generate traffic, convert visitors into leads and then nurture them (using dynamic workflows), into converted customers.
• Experience with marketing communications, lead nurturing, web analytics.
• Experience working with CRMs, Microsoft Dynamics desired, not required.
• Experience with defining and optimizing CRM workflow automation is desired.
• Able to track campaign efficiency and effectiveness.
• Experience managing and tracking conversion data and other marketing KPI reporting metrics.

Preferred Qualifications / Soft Skills

• Analytical, problem solver able to offer tried and actionable solutions.
• Customer service oriented and highly collaborative.
• Able to integrate feedback and suggestions from a variety of sources to craft detailed content and communications.
• Skilled communicator able to synthesis a lot of data to represent complex product offerings clearly and succinctly in writing and verbally.
• Must be detail-oriented, accurate, possess strong analytical skills, prioritize tasks, and meet deadlines.
• Able to function in an environment with changing priorities and sometimes unclear objectives.
• Results and outcome driven.

Company Benefits

• Paid time off
• 6 paid holidays and 2 paid floating holidays
• 401(k) Matching Contribution
• Partially Subsidized Medical Insurance for Employees and their family
• Dental Insurance
• Vision Insurance
• Company Paid Life Insurance
• Company Paid Long Term Disability
• Supplemental Life and AD&D Insurance
• Supplemental Short-Term Disability
• Supplemental Hospitalization, Accident and Critical Illness Plans

Autoscribe provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.