As the Digital Marketing Specialist, you will play a pivotal role in driving our online presence and growth by developing and executing digital marketing strategies to increase brand awareness, customer engagement, and drive traffic to our digital platforms. You will be responsible for creating and delivering compelling, engaging content that is thoughtfully created for the intended audience and aligned with company goals and vision. You must demonstrate the ability to work collaboratively as well as independently, be self-motivated, find creative solutions to problems, and develop innovative ideas.

Why You'll Love This Job

Headquartered in Plano, Texas, Atlantic Aviation welcomes customers at more than 100 fixed base operator (FBO) locations – from the Hawaiian Islands to Caribbean islands and all points in between throughout the US. We offer a wide range of aircraft ground handling and flight hospitality services, including fueling and line services, hangar and ramp storage, modern executive terminals for passengers and crews, and much more. We are firmly committed to diversity, equity, and inclusion throughout our network and aspire to be the employer of choice in our dynamic segment of aviation. We invest in enhancements to our safety, service, technology, and strategic infrastructure in order to provide more choices, improved experiences, and better value for customers. Atlantic Aviation intends to lead the way to a more sustainable future for business and general aviation. Atlantic Aviation is “local everywhere” - providing a safe, friendly, and familiar experience across North America. To learn more about Atlantic Aviation or to make a reservation at any of our 100 FBOs, visit AtlanticAviation.com.

Job Responsibilities

General Duties:

• Represent Atlantic central support and our brand professionally at all times.
• Maintain confidentiality of our business and customers
• Drive online presence to promote our business to a wider audience.
• Marketing and Sales support to help drive revenue and growth.
• Find creative solutions to problems and develop innovative ideas using forward thinking (including AI)
• Demonstrate passion for marketing, communications, and the customer experience.

Essential Duties & Responsibilities include (but not limited to):

• Leverage tools and technology, including AI, in the creation of high quality, engaging content for various digital channels, including website, social media, email, and more.
• Lead ongoing strategy, development and content management of company websites and customer portal.
• Manage and grow social media presence, create engaging posts, and interact with followers and industry community to increase brand engagement
• Plan and execute email marketing campaigns, including segmentation, content creation, and performance tracking
• Manage and update online information for all Atlantic locations on multiple online sites and through listings platform (optimize use of platform)
• Manage and execute operational advisories on website and through email alerts
• Create, plan, update, and execute an organized ongoing social media content calendar
• Assist with creation of marketing, sales, and business development flyers, brochures, decks, and other collateral and assistance with special projects as needed
• Ensure that our key messages and brand identity are consistent, clear, and compelling across all external channels
• Measure the effectiveness of external marketing and make recommendations for improvement based on feedback and data analysis
• Build and maintain relationships and familiarity with all Atlantic locations in order to market and create content effectively
• Monitor and listen online for negative reviews and mentions and escalate appropriately

Required Skills and Qualifications

EDUCATION AND QUALIFICATIONS

• BA/BS in Marketing, Communications, or related field; or combined equivalent education and work experience
• 3 years’ experience in digital marketing, including website, online presence, email, and social media
• Proficient in social media strategy and management
• High proficiency with Photoshop, Illustrator, Premiere Pro and other AdobeCreative Suite applications
• Self-motivated, creative thinker, and a team player
• Excellent writing and editing skills
• Strong attention to detail, with excellent organization and project management skills
• Experience with photography and/or videography a plus
• Flexible work schedule which may include working after hours, nights, weekends, and holidays. Must be present in-office a minimum of 4 days a week
• Occasional travel expected.