Requirements

• You’ll lead RTA-sponsored meetups, large B2B industry tradeshows, RTA partner events, virtual seminars, and internal company events. 

• You’re SAVVY enough to advise our branding and digital marketing execution experts so that our events generate brand engagement and sales leads. 

• You will propose, and project manage creative marketing campaigns considering pre-show, in-show, and post-show customer touchpoints. 

• You will develop campaign briefs, assign action steps, and coordinate all campaign deliverables from conception to promotion and tracking.

TO APPLY: B2B Tradeshow Marketing Specialist

Key Results Areas (aka the Job Outcomes) 

• Department due dates and deliverables are met.

• Successful trade show execution and reporting.

• KPI attainment: Booth visits, Leads per Event, Social mentions, Meetings scheduled, Pipeline Generated, Return-on-Investment.

• Effective marketing department support.

Detailed Duties:

• Event Management – Manage trade show promotion, production, booths, shipping, budget, and post-show lead assignments to sales team.

• Project Management – Manage marketing projects and campaigns, including time tracking, task assignments, and deliverable completion. 

• Collaborate and ensure accountability with vendors and contractors.

• Content Support – work with comms team on show specific messaging and offers. Assist with print projects, and updates to website and social media.

• Customer Reference – Maintain and support the RTA customer referral program by collecting leads, distributing incentives, and tracking success.

• Assist with the promotion of our annual RTA Customer Conference. 

• Manage branded conference Swag/Tsotchkes (marketing logo items) and sales collateral. Order new materials and ship them to events for sales use.

TO APPLY visit: B2B Tradeshow Marketing Specialist

REQUIREMENTS

• The candidate’s “events” experience must include B2B tradeshows, projects, and digital marketing campaigns that support lead-generation goals. 

• Has a foundational knowledge of B2B marketing principles.

• Possesses a high attention to detail, strong organizational skills, and the ability to manage multiple responsibilities concurrently.

• Experience using design software (Canva and/or Adobe Creative Suite).

• Has experience using marketing automation tools (HubSpot). 

• Bachelor’s degree with an emphasis in business, marketing, or related field

• Occasional Travel (mostly local)for tradeshows and events.

Benefits

COMPANY CULTURE

• 401 (K) Retirement plan, Generous Paid Time Off

• Medical, Dental, and Vision Insurance,

• Life Insurance