Job Description
B2B Marketing Operations Manager (HubSpot/ ABM / Zapier)
Full-time. Hybrid: WFH two days per week.
RTA was established in 1979 and is a certified Great Place to Work! Today, over 1000 fleet managers globally use RTA to drive fleet success. We offer a Performance-driven FMIS software platform and expert consulting to provide fleet managers with the tools they need to operate efficiently, giving them the ultimate confidence to serve their communities reliably.
EMPLOYEE SUCCESS COMPANY CULTURE
We recognize, as a family company, that our success relies on our employees, and we are grateful to have some of the very best! We believe in investing in our employees foremost. Culture: Humble, Hungry, and Smart
Competitive Base Salary: $90,000 - $115,000

• Medical, Dental, Vision, and Life Insurance
• 401 (K) Retirement plan, Generous Paid Time Off

JOB DESCRIPTION
RTA Fleet Management seeks a B2B Marketing Operations Manager. You have worked for a technology, software (SaaS), or other brand that sells to other businesses. As a Marketing Operations Manager at RTA, you will oversee the marketing tools, data, automation, and marketing/ advertising integrations for the company. You'll ensure we are equipped to deliver across multiple marketing channels - including Email marketing automation, Content Marketing, Events, Video, Partners, and Creative. You have impeccable project management skills - effectively planning, prioritizing, and working cross-functionally to deliver results on time.
Come help solidify our position as the #1 fleet management software for public and commercial fleets.
Sound intriguing? Apply > B2B Marketing Ops Manager
Requirements
CORE RESPONSIBILITIES

• Maintain and manage our marketing automation platform (Hubspot), including various system integrations using Zapier.
• Plan, prioritize, and execute various marketing operations projects and initiatives for your marketing stakeholders (data cleaning, lead scoring, etc.)
• Design operational structures needed to drive marketing qualified lead volume holistically across all channels (e.g., lead scoring, attribution).
• Troubleshoot lead flow volume, respond to marketing business operational needs, and proactively monitor systems.

Sound intriguing? Apply > B2B Marketing Ops Manager
Key Results Areas (aka the Job Outcomes)

• KPIs based on organic search web traffic, funnel conversion rates, Revenue Generation, and ROMI - Return on Marketing Investment. Click-Through Rate (CTR, Cost Per Acquisition (CPA), Conversion Rate (CVR).
• Develops and executes a marketing operations strategy to increase revenue.
• Leverages and maintains technology for data quality, processes, and reporting.

Detailed Duties:

• HubSpot and Tech Administration: Administers sales and marketing platforms, including HubSpot, Seamless.ai, Vidyard, Zapier, and Pandadoc.
• Reporting and Dashboards: Develop all department reports, attribution, and dashboards to accurately report marketing performance.
• Marketing Process Management: Manage target lists, landing pages, emails, campaigns, workflows, scoring, and qualification rules.
• Program Execution: Work with the product and demand marketing mgrs. to execute programs for lead acquisition, prospect, and customer growth.
• Documentation. The marketing operations manager needs to know how to make clear documentation. The goal is to create a knowledge base that new team members and other departments can use without additional context.
• Data Quality and Governance: Develop, implement, and train stakeholders on campaign governance and hygiene/quality processes.
• Account-Based Marketing: Manage operations of 1-1, 1-Few, and 1-Many ABM programs, including targeting, triggers, and reporting.
• Website Performance: Conduct SEO activities to improve site visibility and suggest improvements to improve usability and lead conversions.

Apply > B2B Marketing Ops Manager
REQUIREMENTS

• Has 5 years of marketing operations experience in a high-growth B2B environment and 3 years of HubSpot experience (certifications preferred).
• Is data-driven and analytical; adept at identifying trends and drawing conclusions from multiple data sources.
• Has deep hands-on experience with HubSpot, including marketing automation, reporting, dashboards, workflows, attribution, and sales enablement.
• Understands B2B marketing and can operationalize Account Based Marketing (ABM) programs with intent data, target accounts, scoring, and qualifying.
• Strong Excel skills (VLOOKUPS, Pivot tables, formulas) to analyze marketing and sales data, develop insights, and make optimization recommendations.
• Understands the marketing technology landscape and can recommend systems and manage the RTA marketing tech stack.
• Experience with web analytics tools, Google tag management, and basic SEO tools like SEM Rush.
• Bachelor's degree with an emphasis in business, marketing, or related field

Apply > B2B Marketing Ops Manager
Benefits
Company Culture
At RTA, we embody the core values of Humble, Hungry, and Smart. We are selfless and believe that no job is beneath us. We take initiative and are driven by more. And we are emotionally intelligent and speak the kind truth. Each team member possesses the right mixture of these three to help us achieve our overall goal of helping fleets succeed.
Competitive Base Salary: $90,000 - $115,000

• Medical, Dental, Vision, and Life Insurance
• 401 (K) Retirement plan, Generous Paid Time Off

Apply > B2B Marketing Ops Manager