Description:

Looking for a Lead Content Designer, who will be responsible for defining, planning, and creating consumable, customer-centric information design and content for our B2B customers.

• Develop and execute customer-focused content for the Commercial Banking and Corporate and Investment Banking areas of wellsfargo.com that targets a favorable SEO ranking, including marketing and UI copy, labels and definitions, in-flow and on-screen messages, and help content in compliance with channel and content standards
• Collaborate with multiple teams across the organization to gather and clarify content and requirements and to craft compelling content that resonates with clients
• Implement SEO best practices and content design considerations to effectively tailor content to reach audience personas and improve organic search visibility
• Conduct in-depth research on industry-related topics to develop original content
• Partner with user research to conduct market research and customer analysis to under the needs, preferences, and pain points of our target users
• Work with project teams to establish timelines and due dates for specific deliverables and provide ongoing status
• Estimate project scope and managing partner teams’ expectations around process, deliverables, and timelines
• Analyze content for consistency, accuracy, adherence to Wells Fargo style and brand standards, and user experience implications
• Collaborate and consult with Content Design peers, colleagues and mid-level managers to resolve issues and achieve goals; may lead projects, teams or serve as a mentor for lower-level staff

Additional Skills & Qualifications:

*** Portfolio and writing samples required with candidate submission***

• Experience with UX design processes, including User-Centered Design principles
• Experience creating customer-centric marketing content, audits, plans, lexicons, customer facing help content, and interactive message specifications
• Proficient in SEO and metadata
• Omni-channel (browser, tablet, smartphone) writing experience for responsive design
• Demonstrated experience with American for Disabilities Act (ADA) accessibility compliance requirements and implications for content
• Previous experience in financial services, especially in the commercial and corporate spaces
• Previous experience working with design systems and established standards
• Proficiency with Figma/FigJam, Confluence, JIRA, MS Teams, and standard browsers/office productivity tools

Must Haves:

• 3-5 years understanding of UX/UI
• 4 years of Content Strategy or Content Design experience in the marketing space
• Understanding of content strategy
• Experience with website transformations
• Knowledge or commercial and/or investment banking is a plus
• Portfolio Writing Samples

Details:

• 6 month Contract
Hybrid - Expected in office part-time
• -3 days per week in office and 2 WFH
• Must be located in one of the following HUB locations:
  • San Francisco, CA
  • Charlotte, NC
  • Wilmington, DE
  • Phoenix, AZ.

Experience Level:

Intermediate Level

About Aston Carter:

Please Note: Scammers are posing as Aston Carter. We'll never contact you via Gmail, Telegram, or WhatsApp and we'll never solicit money from you.

At Aston Carter, we’re dedicated to expanding career opportunities for the skilled professionals who power our business. Our success is driven by the talented, motivated people who join our team across a range of positions – from recruiting, sales and delivery to corporate roles. As part of our team, employees have the opportunity for long-term career success, where hard work is rewarded and the potential for growth is limitless.

Established in 1997, Aston Carter is a leading staffing and consulting firm, providing high-caliber talent and premium services to more than 7,000 companies across North America. Spanning four continents and more than 200 offices, we extend our clients’ capabilities by seeking solvers and delivering solutions to address today’s workforce challenges. For organizations looking for innovative solutions shaped by critical-thinking professionals, visit AstonCarter.com. Aston Carter is a company within Allegis Group, a global leader in talent solutions.

The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email astoncarteraccommodation@astoncarter.com for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.