Description

Scope of Responsibilities:

The Director of Marketing will play a key role in driving awareness and engagement for the association's products, programs and services. 

• Responsible for developing and implementing comprehensive marketing strategies that reach target audiences and achieve association’s revenue goals. 
• Serve as the primary point of contact for internal marketing support, including serving as the marketing subject matter expert and maintaining a high-level of customer service across the department.

Duties:

• Primary duties include:
• Develop and execute a data-driven marketing strategy across all channels, including digital, content, social media and events, in support of registration and/or revenue goals for AGC’s products, programs and services.
• Lead and manage the marketing team 
• Develop and manage the association's marketing budget
• Develop and manage processes for internal support requests 
• Identify and manage projects with outside vendors 
• Oversee the development and execution of marketing campaigns for AGC’s products, programs and services.
• Generating copy 
• Graphic design 
• Email/template creation 
• Analyze data and track key performance indicators (KPIs) to measure success 
• Oversee AGC’s core marketing assets, including:
• Manage the association's brand identity 
• Manage/support association’s marketing-related third-party platforms, including email marketing, mobile app, event microsites/registration, and digital advertising 
• Working in partnership with AGC’s IT department, provide expertise and guidance to AGC’s web properties and overall online presence 
• Stay up-to-date on the latest marketing trends and technologies
• Represent the association at industry events and trade shows
• Other job-related duties as assigned

Requirements

• Proven track record of developing, implementing and managing successful marketing campaigns required
• Experience with digital marketing, content marketing, event marketing, and graphic design (Adobe InDesign, Photoshop, and Illustrator required)
• Experience with e-mail marketing platforms and marketing automation tools required
• Ability to manage team and stakeholder expectations and coach them on industry best practices
• Exceptional customer service skills a must
• Strong communication, writing and presentation skills required
• Must be highly organized and able to quickly prioritize multiple projects and tasks simultaneously to meet deadlines
• Excellent analytical and problem-solving skills
• Collaborative, upbeat work ethic where you can take ownership of projects and have fun
• A minimum of 7 years of related experience, preferably in a non-profit or association setting
• Bachelor's degree in marketing, communications or related field preferred