Description

Position Summary

The Marketing Specialist will develop and implement traditional and digital marketing campaigns and activities to help us achieve our sales goals and continue to grow our business. This role understands our target customers and will work directly with our Sales Team to identify and implement methods to promote our products and services. The Marketing Specialist will understand and operate with a “sell through” philosophy and approach that helps consumers and retail partners make money. Focus of this role will be on brick and mortar dealer channel.

Key Accountabilities

· Working collaboratively with our Sales and Operations teams to develop and implement marketing initiatives.

· Coordinating the design of marketing literature/content for our dealers and customers, including product manuals, catalogs, flyers, brochures, merchandising, new product materials, promotions, mailings, and dealer promotional communications. 

· Planning and organizing tradeshow campaigns and activities for national, regional, and local events -dealer and corporate. This work includes message development, production of materials, and post show assessment.

· Team with Director of Sales, VP Dealer Sales on promotions selection and communication internally and externally.

· Writing and editing marketing copy for brochures, new product, emails, video scripts, and advertising.

· Identify and promote the Arrow Sewing brand with ambassador and affiliate partners to expand brand reach and drive purchase inquiries.

· Collaborate with multimedia specialist or others for video production – may include live stream events, how-to videos, assembly videos, promotional videos, and general marketing. 

· Collaborate with marketing department to ensure content management from/to our data management system, including maintenance, quality standards, naming and file-type consistency. Including Dropbox for raw files and alternate system back-up. Ensures finished files are accessible by other team members.

· Identify and work with management team to discover, review, and implement chosen improvements and make “Arrow Companies easy to work with” from our retail partners.

· Working with outside marketing resources as appropriate to develop marketing content. 

· Assisting in developing marketing campaign budgets and tracking and reporting expenses.

· Measuring, analyzing, and reporting performance of marketing campaigns.

· Managing day-to-day administrative tasks to ensure that our marketing operations run smoothly.

· Work with dealers during new dealer onboarding meetings

· Ability to travel for weekend trade shows 2-6 times per year and represent Arrow Sewing and team with a local dealer

Position Specific Qualifications

Customer Focus: Demonstrates an understanding of the needs and expectations of our customers and makes them a high priority. Maintains contact with internal and external stakeholders, and use their understanding of customer needs and expectations as the basis for decision making and taking action. Values the importance of high-quality and impactful information sharing and education. 

Building Collaborative Relationships: Identifies and builds trusted relationships with dealers, external partners, and fellow associates. Maintains and strengthens these relationships to help identify education opportunities, business ideas, concepts and opportunities that help drive additional revenue. 

Drive for Results: Motivated by success and passionate about working to achieve higher results. Persists to complete tasks/responsibilities. Operates with personal ownership, and continuously looks for ways to improve performance. 

Effective Communications: Demonstrates the ability to convey information to others effectively and efficiently. Facilitates the sharing of information with our internal and external customers through strong verbal, non-verbal and written communications. Able to communicate in a wide variety of styles and to various audiences, to create understanding and drive appropriate actions. 

Planning and Organizing: Marshals appropriate resources (people, funding, material, support) to get things done. Strong project management skills and uses resources effectively and efficiently. Maintains accurate and complete records. Manages work effectively, including setting goals, timelines and providing status updates. 

Technical Aptitude (Proficiency): Comfortable acting as the “expert” when handling questions and issues from prospects and customers. Demonstrates a strong consultative problem solving and strives for solutions. Understands design and components of ready-to-assemble furniture and is comfortable assembling furniture as part of training process. 

General Qualifications

Drive to Ascend: Applies energy and ambition to achieve goals and fulfill dreams.

Integrity and Trust: Does what is right and acts in a straightforward and consistent manner, avoiding politics and gossip. Is seen as a direct, truthful individual, and presents truthful information in an appropriate and helpful manner. Doesn’t misrepresent himself or herself for personal gain. 

Team Player: Collaborates, cooperates, supports, and leads people to what is best for the group (without being a “yes person” or a “pushover”). Works with others to achieve shared goals. Encourages and facilitates cooperation and trust. 

Enthusiasm: Regularly exhibits cheerfulness, sense of humor and positive “can do” attitude. Demonstrates an excitement and eagerness to service our customers and complete work assignments. 

Accountability: Takes personal responsibility for the success of Arrow Companies by appreciating and supporting standards and processes. Takes responsibility for all work activities and personal actions. Follows through on commitments. Acknowledges and learns from mistakes without blaming others. Recognizes the impact of one’s behavior on others. 

Requirements

Education and Experience Requirements:

· Bachelor’s degree or commensurate work experience in communications, marketing, or related field

· Minimum of 5 years marketing experience, including traditional and digital marketing

· Minimum of 3 years tradeshow marketing experience working with B2B dealers and consumers

· Demonstrated knowledge of marketing tools, techniques, and best practices – both traditional and digital

· Experience with marketing communications including content creation, storytelling and developing and editing product content.

· Proficient working with Adobe Creative Suite is optional

· Ability to handle multiple and simultaneous marketing projects from start to finish with little supervision

· Comfortable working with Microsoft Office suite – particularly Word, Excel and PowerPoint) 

Minimum Performance Standards

· Achieve project delivery on time and on budget

· Strong satisfaction expressed by internal and external stakeholders

· Timely fulfillment of requests and trouble resolution

· Utilize Microsoft Teams and be available for ad-hoc meetings

· Answer phone calls in 3 rings or less, respond to email and voicemails within 2 business hours. 

ARROW SEWING

OUR VISION (WHY we do what we do) - ARROW SEWING is in business to create an extraordinary crafting experience for our customers by providing a wide range of well-designed quality furniture and accessories at prices that attract many discriminating sewists, quilters and crafters. Our customers are looking for solutions for organization, storage, and ergonomics.

HOW WE DO THIS - We accomplish this Vision through a quality and profitable brand for our dealers and channel partners, careful selection and excellent treatment of our business partners and a welcoming environment for our employees. Our marketing strategies focus on matching well-designed products to the appropriate sales channels aimed at attracting a wide range of customers. Our customers enjoy the benefits of fast delivery times and a world-class customer service experience.

WHAT'S IMPORTANT TO US - Have Fun: Enjoy your work and provide quality products that help our customers enjoy their hobby. Take care of your family: Whether it is our family of customers, our family of dealers, or the kids who greet us when we get home, take care of your family. They should always be first. Grow: Whether it is learning a new skill or building the Arrow Sewing brand, try something different and learn something new.

All candidates who have received a written offer of employment from Arrow will be required to undergo background check in accordance with Arrow’s policies.

Arrow is an Equal Employment Opportunity Employer.

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