My client is seeking a full-time Marketing Operations Lead. As a Marketing Operations Lead, you will ensure no lead is left behind, marketing touch points are attributable, the marketing database and marketing tech stack are strong, and we have a best-in-class owned email program.
Relevant Experience:

• Bachelor s degree in Business, Marketing, Information Systems or related field of study
• Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc.&
• Demonstrated leadership in applying marketing technology within the business to improve execution and contribute to company growth
• Extensive experience and proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics)
• Experience implementing and optimizing multi-touch attribution models and solutions (e.g. Bizible or other tools)
• Self-starter. Proven ability to drive projects through to completion while showing initiative and good decision-making.
• Experience working in an Agile development methodology. Hands-on experience with JIRA and Confluence is a plus.

Culture
We value our employees by providing:

• Excellent health, dental, and vision plans
• Generous 401 (K) savings and profit sharing
• On-site UW Health clinic, fitness center, and walking paths
• Education assistance and internal training programs
• Electric vehicle charging
• Apply to learn more about our incredible benefits!

Responsibilities
Primary Responsibilities:

• Manage the Marketing Operations roadmap, keep abreast of industry trends and work with senior management across Marketing, Sales, and Customer Success to outline our long-term vision
• Collaborate with the demand generation team to optimize strategy, attribution models and funnel metrics in order to meet KPIs
• Define and implement best-in-class lead scoring practices to enable higher conversions of quality leads
• Own and maintain data accuracy and develop a comprehensive view of key audiences to ensure the health of the marketing database, including data enrichment and segmentation
• Work closely with marketing teams to define email campaign strategy to ensure we are being fully effective
• Flawlessly manage ongoing production, testing, execution, optimization, and reporting of all B2B/B2C/Operational email campaigns for the organization including email compliance and the management of the marketing team email calendar
• Act as liaison with the business stakeholders to articulate business problems/opportunities, develop use cases, and deliver business requirements to our partners in IT
• Proactively analyze data to develop insights and make recommendations on areas for improvement

#ARCHMKTG
Requirements
Proficiency with large marketing or sales systems (e.g. Marketo, Microsoft Dynamics
Minimum 5 years of progressive experience in email marketing, automation, segmentation, etc.
Equal Opportunity Employer
Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.