Primary Purpose:Appalachian State University’s division of Enrollment Management seeks a talented, energetic and innovative professional to join its team as Senior Director of Enrollment Management with primary focus on App State’s Hickory campus. The Senior Director will further App State's excellent record of innovation, student enrollment success and high graduation rates. The ideal candidate will be a team player who contributes broadly to the university’s enrollment success while focusing sharply on enrollment growth at the Hickory campus. This role provides inspiring and forward-looking leadership to support the university’s strategic mission. The Senior Director will be asked to provide service excellence to the many stakeholders who care about and support App State’s enrollment success and especially for the communities and partners committed to Hickory which is one of the newest university campuses in America. Success of the position will come through leading cross-functional teams, paying attention to enrollment driving details and data, building mutually beneficial partnerships with community based organizations, government offices, schools, non-profit partners and others. Reporting to the Associate Vice Chancellor for Enrollment Management, the Senior Director will work very closely with the Vice Chancellor for Enrollment Management and the Enrollment Management Leadership Team, the Hickory director of campus operations, Hickory staff and faculty, and the Hickory On-site Coordinating Team.The ideal candidate will be a team player who can thrive in a matrix management environment. That environment is one where talented leaders within the enrollment division and beyond collaborate to optimize enrollment in Boone, Hickory and Online. This professional will join a team that demonstrates daily dedication to the success of App State.The Senior Director will enjoy the opportunity to make a substantial impact on students, communities, and the state. The Senior Director has a unique opportunity in America these days to lead the growth of a new campus. The Hickory campus has great promise for the state of North Carolina and the Senior Director will be instrumental in that campus’ success. The Senior Director will supervise Enrollment Management staff and students who are stationed in Hickory. The Senior Director will execute new student recruitment plans, development of new external partnerships and broadly incorporate faculty and staff in Hickory into the flows of recruitment and retention work. The position will ensure that campus visits to Hickory are best-of-class and that staff perform with service excellence at all times. The Senior Director will coordinate with staff who plan recruitment events such as open houses, pop up visits across the region, virtual financial aid and admissions sessions, etc. The Senior Director will work in data-informed ways that increase access to App State and lowers hurdles and removes barriers for students and families. In collaboration with others the director will help develop tactics and strategies for gaining new markets and for maintaining enrollment strength in existing markets. The Senior Director will be a positive leader who is able to bring people together from disparate backgrounds in order to achieve goals.Services Provided:Enrollment Management is committed to leading the university to enrollment success. The Senior Director will be a highly visible leader for the Hickory campus. The Senior Director will primarily focus on Hickory student recruitment, and will also contribute to student retention, and to App State’s success in Boone and Online. Working in collaboration with others, the services provided by the AVC include:Advancing the mission of Appalachian State University by serving as a campus leader and resource to the faculty, administration and staff while guiding the creation and implementation of effective enrollment policies and practicesDeveloping external partnerships that lead to increased college going rates in the Hickory area and metropolitan service areaWorking with energy to make a difference for students, not only large numbers, but importantly one-by-oneCommunicating with campus stakeholders regarding matters of importance, planning and project developmentPromoting student-focused processes and procedures. Lowering hurdles and removing barriers to access, admission and business operations.Collaborating with Hickory faculty, staff and leadershipFurther strengthening the reputation of App State and the support for the Hickory campusDemonstrating the highest commitment to outstanding customer serviceProducing data, analyses, reports and presentations that optimize decision-making and success.Sharing market information regularly with the Vice Chancellor and the Enrollment Management leadership teamOperating effectively within budgetary and human resource allocations while making cogent suggestions for difference-making investment optionsMaintaining and developing programming for student interest generation, lead generation, application generation and enrollment yieldCollaborating on the development and execution of a data-rich enrollment plan for App State’s growing campus in HickoryContributing to making Hickory known as a positive workplace while assisting with recruiting and retaining talented staff and building positive moraleWorking in collaborative spirit with campus partners and demonstrating a team attitude at all timesRegularly exhibiting positivity and encouragementOrganizational and Principle Work Relationships:Service leadership in the Division of Enrollment Management will be alongside a group of highly talented and committed staff working in Hickory.The Senior Director will regularly interact with a supportive and committed group of leaders on the Vice Chancellor’s leadership team.Coalesce the Enrollment Management staff stationed in Hickory so that a sense of team is further strengthened and so that the service excellence and enrollment goals are clear and aggressively pursuedHire, train, and retain student workers, tour guides, and staffProvide professional development opportunities and encourage teamwork.The role has many functional relationships in which advisory and collaborative working relationships are required, such as with student affairs, advisors, academic affairs, facilities, chancellor’s staff, library, and other offices represented in Hickory.The Senior Director will work in a way that demonstrates the understanding that this role is not narrowly tailored, that the role will be asked to assist in various ways, at various times and days. This is a consummate team player role.