At Apple Leisure Group we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care. We strive to be the first choice in vacation travel, enriching lives and uniting the world.

Apple Leisure Group is looking for an extraordinary Channel Manager, Paid Search (SEM) to help promote new user growth through our paid search channel. As a leader on the digital marketing team, you'll lead strategy and will be responsible for overseeing paid search for all our consumer brands. We are looking for a candidate who is excited to grow one of our largest direct response channels. You will have experience managing large paid search campaigns hands on, as well as managing agency partners and/or internal staff. You will represent the digital marketing team as an expert, responsible for creating strategy and building successful campaigns.

**This position is required to be located in or near the Dallas/ Fort Worth area as this person will be working two-days per week in office/ three-days remote**

A successful Channel Manager - Paid Search will:

• Lead paid search strategy, manage agency partners and/or internal staff.
• Direct manage and execute over $20M paid search annual budget to achieve target ROI, and customer acquisition goals
• Manage paid search for all (5) B2C brands
• Manage daily, weekly, monthly, quarterly, and annual forecasts, reports, and dashboards
• Implement and optimize performance tactics across multiple acquisition campaigns
• Direct current paid search technology to ensure they are working and integrated properly with overall technology stack
• Test new technology partners to drive incremental bookings and revenue
• Develop strategic roadmap to ensure both short-term and long-term success of the program
• Develop and maintain ongoing testing roadmap to ensure optimal performance of the channel
• Work with internal team members to execute on coop agreements
• Develop and manage web analytics dashboards and key reporting tools, pointing out key areas of importance/opportunity
• Demonstrate a commitment to Hyatt core values
• The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary

A successful Channel Manager - Paid Search will have:

• BA/BS degree is required
• 5 years of experience working in a cutting-edge environment, either at a top performing digital agency or in a large e-commerce business managing over $50M annual budgets
• Experience growing new brands fast
• Experience managing external agencies and/or internal teams
• Experience managing more than 5 brands
• Strategic thinker to see how paid search channel fits within overall objectives
• Hands-on experience in bid management tools (SA 360)
• Knowledge of other Google Marketing Cloud (Display & Video 360 and Campaign Manager 360)
• Track record handling high campaign volume, annual budgets, complex strategies and driving quantifiable results
• Strong experience analyzing data (Google Analytics, Excel, channels, databases, and internal tools) and communicating findings
• A firm grasp of Analytics, A/B Testing, and metrics driven (performance) marketing
• Strong interpersonal and communication skills; comfortable presenting to peers and executive leadership
• Ability to travel as needed (15-25% of time)

Additional Required Experience: 

• BI platforms (Google Data Studio, Power BI)
• Microsoft Office (Word, Excel and PowerPoint)
• Search Ads 360 or other paid search management platforms
• Google Analytics

About Apple Leisure Group

As North America’s only vertically-integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:

• ALG Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
• AMResorts: Resort Brand Management of 5-star and 4-star luxury resorts through AMResorts® award-winning brand portfolio
• AMSTAR: Destination Management Services: Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• UVC: Exclusive loyalty program Unlimited Vacation Club®
• Trisept Solutions: Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.com

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests. Our Values, by which we operate:

Empathy • Integrity • Respect • Inclusion • Experimentation • Well Being

Benefits at a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.