Amperity is more than just the leading customer data platform - THE PEOPLE bring energy, smarts, and experience from all different backgrounds, reflecting our commitment to diversity, equity, and inclusion. THE TECHNOLOGY is multi-patented, AI-powered customer data management software that we invented to help solve problems that have been frustrating consumer brands for years. THE OPPORTUNITY is to hitch your career to a rocket ship. We're addressing a critical market need: helping hundreds of leading brands make sense of massive amounts of transactional and engagement data so that they can understand their customers and provide experiences that delight while boosting revenue and moving the business metrics that matter. Come help us make it happen!
The Role
As the Senior Content Marketing Manager, you will play a vital role in helping to deliver content assets that will engage Amperity target personas and will report to the Director, Content Strategy. Working with internal and external collaborators, you will plan, oversee, and execute the creation of these assets from start to finish. Supported by creative and editorial resources, you will be responsible for building content that brings to life our three brand narratives (CDP Foundations, Paid Media, Build With) with the ultimate goal of creating pipeline with Amperity prospects. You will be responsible for conceptualizing and producing content assets that resonate with viewers across earned, owned, and paid platforms to build awareness and drive education, consideration, and purchase across the buyer's journey funnel.
Interesting Problems

• Content Development and Execution
• Support building out content including blogs, landing pages, and video resources on our website using our content management system.
• Ensure content is optimized for SEO, engagement leveraging analytics and user insights to refine strategies.
• Contribute writing and editing to materials across the marketing organization: blogs, emails, landing pages, product briefs, customer & prospect-facing collateral.
• Own production of the Ampersend, our monthly newsletter and an important source of traffic.
• Contribute ideas to help to achieve the team's goals of demand generation, demand capture and brand awareness in the market.
• Maintain up-to-date content that supports current messaging and covers bases in terms of audience personas, verticals, and funnel stage.
• Manage production of assets with external partners and internal staff: guides, blogs, ads, infographics, videos, including repurposing key content.
• Maintain editorial calendar with inputs from blog, newsletter, and social to support broader marketing initiatives and goals of generating leads and building brand awareness.
• Distribution and Promotion
• Understand how to create large assets that can then be broken into multiple pieces for distribution through many channels.
• Performance Analysis and Optimization
• Monitor and analyze content performance, providing input to regular reports and adding insights to improve content effectiveness.
• Industry Expertise, trends and innovation
• Stay up to date on latest content trends, and emerging AI tools, and incorporate these insights into new content projects to maintain a competitive edge.
• Develop outside-the-box ideas and turn them into breakthrough communications to establish Amperity's authority and appeal in the market.

About You

• At least 5 years of experience in creating and editing content for B2B Enterprise SaaS target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube, and Google.
• Bachelor's degree in journalism, communications, or a related field or equivalent experience.
• Must be versed in, keep up to date on and have experience with modern B2B content engagement and consumption trends.
• Skilled in copywriting, content creation, and copy editing, including writing in different voices and styles, for a variety of target audiences.

Compensation
Base Salary: $97,000 - $146,000
Within our pay range, individual salaries are determined by a variety of factors including, but not limited to: business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.
Other Cash Incentives: For many of our positions, other cash incentives are also available.
Stock Options: The opportunity for ownership is an exciting part of Amperity's total compensation package. Every employee at Amperity receives a new-hire equity grant, commensurate with the scope of their position.
Benefits
We offer all the benefits you'd expect from a great place to work: 100% employee healthcare coverage, transportation subsidies, a comfortable work environment with plenty of snacks, and other employee experience perks like events and activities, both in-person and remote. We also offer self-managed PTO and the flexibility to do your best work in the way that works for you. We provide an inclusive environment where you'll be challenged to find and unlock your full potential, surrounded by a team of world-class people driving for excellence. For more details on our benefits, please see our US Benefits & Perks Guide.
Amperity is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex (including pregnancy, childbirth, and reproductive health choices), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as someone with a disability, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.
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