Please note that this is a contract role providing services to Amazon via Allegis Global Solutions. If you are selected for this role, you will be employed by AGS and will not be an employee of Amazon.

Team description: The GTM Team is the single-threaded owner of customer-facing product launches and go-to-market center of excellence at Amazon Music (AM). We work with Product, from PRFAQ through consumer launch, to build and execute marketing campaigns that ship new features and products. As the driver of Amazon Music’s GTM process, we prioritize collaboration by instilling mechanisms across Brand, Industry, Product, and global marketing partner that drive alignment between teams, increase our velocity, and ultimately improve our customer-facing output.

Key Responsibilities:

Audience Insights Strategy:

* Use insights to refine and strengthen our product positioning in the market.

* Analyze audience behaviors and preferences to inform marketing strategies.

* Develop audience-centric marketing strategies to reach and resonate with target customers.

Product Positioning and Messaging

* Lead naming efforts for new products, ensuring brand consistency and market relevance.

* Partner with Copy team to develop UX copy strategy and conduct message testing to optimize user experience.

* Develop compelling product positioning and Reasons to Believe (RTBs) that resonate with the target audience.

* Craft clear and impactful messaging that communicates the unique value proposition of our products.

* Ensure alignment between product GTM plans and overall company channel strategy.

Creative Development:

* Create comprehensive creative briefs to guide the development of marketing assets.

* Ensure alignment with brand guidelines and overall marketing strategy.

GTM Execution

* Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables.

* Share GTM documents with cross-functional teams for alignment and input.

* Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process.

* Provide clear and concise briefings to channel partners, ensuring alignment with overall GTM strategy.

Asset Production Management:

* Coordinate the creation and deployment of marketing assets across various channels.

* Manage asset libraries and ensure assets are up-to-date and accessible.

* Oversee the localization of marketing materials for different markets, ensuring cultural relevance.

* Implement a rigorous quality assurance process for all marketing assets. Ensure accuracy and consistency in messaging and branding.

Post-Launch Reporting:

* Analyze post-launch performance data and generate insightful reports.

* Provide recommendations for continuous improvement based on campaign outcomes.

Skills:

* Project Management

* Decisiveness

* Experience writing GTM plans; experience writing campaign plans

* Verbal Skills

* Analytical; familiarity with customer insights

Contract Length: 6 Months

Pay Range $45 - $50 per hour

Location: LA, SF, Seattle, New York (Hybrid)

AGS is an equal Opportunity/Affirmative Action Employer (M/F/Disability/Veterans). We Will consider all applications without regard to race, gender, sexual orientation, gender identity, age, color, religion, national origin, veteran status, disability, genetic information or any other status protected by applicable law.