5 Mgr, DSP Acquisition Marketing, DSP Acquisition Jobs in New York, NY
Sorry! This job is no longer available. Please explore similar jobs listed on the left.
Amazon is Hiring a Mgr, DSP Acquisition Marketing, DSP Acquisition Near New York, NY
DESCRIPTION
The North America Deliver Service Partner (NA DSP) team partners with entrepreneurial individuals who manage their own delivery businesses (DSPs) across the US and Canada. Together, we build sustainable and scalable delivery capacity so that Amazon can continue to delight customers with fast, efficient, and bar raising fulfillment of their orders. NA DSP’s North Star goal is to improve DSP Quality. Quality partners operate safely and reliably, meet performance standards, take a long-term view of their business relationship with Amazon as they engage with the program, adhere to program policies, and manage healthy businesses.
The Manager, DSP Acquisition Marketing is the single-threaded leader responsible for developing and deploying marketing tactics to attract the right leads to apply to become new DSP owners. Their main objective is to find DSP candidates who will quickly ramp up their businesses to consistently perform above the Quality bar, when and where we need them in an effective and efficient way.
Working backwards from Amazon’s capacity needs, the Manager, DSP Acquisition Marketing defines the strategy for delivering those Quality leads in the locations where they are needed, when they are needed. This involves planning ahead and building forecast variability into their planning framework.
Once targets are planned, and based on the pipeline status, the Manager will identify where additional leads are needed, and is responsible for planning and executing the tactics required to fill the top of the pipeline. The Manager owns the DSP Website and marketing budget to attract the right candidate profiles.
The Manager, DSP Acquisition Marketing understands the negative implications of launching the wrong DSP owner and therefore obsesses over bringing owner leads who will raise the bar. To that end, they manage a bullet-proof process and constantly aim to improve it. They drive to automate every step that can be automated and, where they rely on others taking action, they create mechanisms to ensure consistent delivery with the highest standards and they audit frequently. They experiment and test new tactics to continuously improve the top of funnel effectiveness and efficiency.
This is not an operations role.
Key job responsibilities
As a Manager, DSP Acquisition Marketing, you will lead a team of 3 individuals who are responsible for the DSP Acquisition Marketing products. Your ultimate goals are: i) Providing the business with the quality DSP leads it needs, exactly when and where it needs them in spite of ever-changing forecasts. ii) Increasingly target leads who will raise the bar, performing better than 50% of the existing network. To achieve these, your key responsibilities will be:
• Lead the planning and implementation of innovative campaigns to acquire DSP owner quality leads. Test and learn.
• Utilize data-driven insights to optimize campaigns across various channels, the DSP website, and the upper funnel.
• Lead the development of compelling DSP Acquisition-related copy/content and campaigns while ensuring consistent messaging and branding across all customer-facing efforts.
• Review and approve customer-facing assets, communications, and campaigns as it relates to DSP Acquisition across channels.
• Act as a main POC for the Marketing organization across all DSP Acquisition as it relates to DSP Acquisition Marketing across content, strategy, features and positioning, and lead acquisition activities.
• Conduct ongoing customer and market research and help manage testing that optimizes each initiative and develop new ideas across channels
• Recruit, develop, and inspire a team of world-class product managers and marketers.
• Design the team structure and mechanisms to meet long-term business goals.
• Define the long-term strategy and plan for DSP Acquisition Marketing. Distill diverse inputs from large customer segments and stakeholders to set a vision, design a strategy, and achieve consensus on priorities.
• Trust but verify. Create mechanisms that ensure every party involved executes your plan in alignment with the highest standards.
• Influence others, drive change with internal and external organizations to unblock your team so they can deliver for our customers.
• Define and implement bullet-proof data structures and processes that eliminate mistakes and ensure high-quality outputs
About the team
At Amazon Logistics (AMZL), our goal is to provide customers with an incredible package delivery experience through the last mile of the order. To achieve this goal, we partner with a network of small independent delivery businesses (Delivery Service Providers) and the independent contractor community (Amazon Flex) to deliver customer orders. Utilizing continuous improvement initiatives and creative thinking, our Delivery Station teams ensure that millions of packages reach their final destination as efficiently as possible.
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
BASIC QUALIFICATIONS
- Bachelor's degree
- 7 years of experience in strategy consulting, private equity, product marketing, business development, or product management in ecommerce or technology businesses.
- Communication skills - Proven ability to write data-driven, well-structured (MECE) documents that influence key decisionmakers. Ability to drive executive-level meetings with concise arguments grounded on preparation tactics.
- Proven analytical skills - Ability to analyze and understand complex sets of data, extract insights, draw the right conclusions and communicate them in a way that brings others along.
- Proven experience as a people manager, hiring and developing the best.
- Experience in working in corporate environments.
PREFERRED QUALIFICATIONS
- Experience engaging and influencing senior executives
- Bachelor’s degree in Science (Engineering or Marketing preferred).
- Creative, yet analytical mindset with the ability to use data to drive decision-making and measure campaign effectiveness
- Creative thinking and problem-solving skills, with a keen eye for detail and a passion for innovation
- Adept at working in a cross-functional organization
- Comfortable in a hyper-growth, fast-paced, and self-starter environment
- Demonstrated ability to interpret marketing data and analytics to draw insights, make data-driven decisions, and optimize campaign performance
- Proficiency in tools such as Tableau, Adobe Analytics, or other analytics platforms
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $94,600/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Job Summary
Full Time
Transportation
$122k-160k (estimate)
02/22/2024
04/27/2024
RANDALLSTOWN, MD
25 - 50
2018
$50M - $200M
Transportation
