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Manager, Marketing and Communications
$103k-136k (estimate)
Full Time | Social & Legal Services 3 Weeks Ago
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Alternatives for Girls is Hiring a Manager, Marketing and Communications Near Detroit, MI

Job TitleManager, Marketing and Communications
Grade016
DepartmentDevelopment
Pay StatusSalaried
Reports ToDirector, Fund Development
FLSA StatusExempt
Job SummaryAlternatives For Girls (AFG) seeks a Marketing & Communications Manager to play a critical role in ensuring the organization achieves its plans for growth in alignment with its' mission, vision, and values.
The Marketing and Communications Manager is a key player in AFGs public relations, marketing, and communications efforts cross-departmentally and agency-wide. The Marketing & Communications Manager will be responsible for digital and print content strategy and creation, ongoing management of AFG’s annual marketing and communications plan, public relations, data and analytics, and assisting with the organization’s social media presence. Ideally, the candidate will be comfortable working both independently and collaboratively within a small, close-knit team. Successful candidates must be able to communicate effectively with a diverse range of stakeholders. This individual will report to the Director of Fund Development and after 90 days, will supervise the Digital Marketing Coordinator.
Key ResponsibilitiesGeneral Marketing and Communications: 85%
  • Create and implement a year-round marketing/communications plan involving print and digital presence.
  • Work in collaboration with the Development and program teams to develop, implement and update content around major fundraising campaigns and events.
  • Manage AFG website (WordPress). Write, edit content, and make updates as needed.
  • Responsible for email marketing efforts, including monthly electronic newsletter, quarterly print newsletter, donor acknowledgment letters, year-round appeals, and annual report.
  • Lead digital execution of fundraising and engagement campaigns across email, website, and social media throughout the year.
  • Plan and carry out PR campaigns and strategies.
  • Write and edit press releases, speeches, and stories.
  • Identify and develop story opportunities/pitch story ideas when relevant.
  • Act as a spokesperson for AFG’s brand.
  • Develop and maintain good working relationships with local and national media and coordinate with the press on potential news stories.
  • Train employees on how to handle media inquiries and press interviews.
  • Monitor the public and media’s opinion of AFG.
  • Manage and work in tandem with the Digital Marketing Coordinator.
  • Be a positive ambassador for AFG in the wider community and a strong advocate for your role within AFG.
Data and Analytics: 5%
  • Monitor, report, and present engagement metrics.
  • Leverage key engagement metrics across platforms to optimize content, messaging, and distributions.
Social Media/ Digital: 10%
  • Manage Digital Marketing Coordinator and help execute social media strategy across channels to build brand and program awareness.
  • Coordinate and support communications projects, outreach, and products as needed.
Demonstrated Abilities
  • Minimum 4 years of relevant professional experience in communications and/or marketing, preferably in a nonprofit organization
  • Bachelor’s degree in a related field, such as journalism, public relations, or communications
  • Excellent written and verbal communication skills (candidates selected to interview will be required to submit written/creative examples of work)
  • Strong attention to detail and proofreading skills
  • Proven results in implementing marketing and communications strategic plans
  • Proven results in managing social media platforms (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.) and analytics technologies (Hootsuite) to engage a diverse audience
  • Design experience with Adobe InDesign and Canva
  • Email marketing familiarity with platforms like Constant Contact
  • Familiarity with CRM platforms and basic HTML (WordPress is a plus)
  • Demonstrated ability to work on multiple projects simultaneously while managing deadlines

Job Summary

JOB TYPE

Full Time

INDUSTRY

Social & Legal Services

SALARY

$103k-136k (estimate)

POST DATE

05/18/2024

EXPIRATION DATE

07/17/2024

WEBSITE

alternativesforgirls.org

HEADQUARTERS

DETROIT, MI

SIZE

50 - 100

FOUNDED

1987

TYPE

Private

CEO

AMANDA L GOOD

REVENUE

$10M - $50M

INDUSTRY

Social & Legal Services

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The following is the career advancement route for Manager, Marketing and Communications positions, which can be used as a reference in future career path planning. As a Manager, Marketing and Communications, it can be promoted into senior positions as a Media Design Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Manager, Marketing and Communications. You can explore the career advancement for a Manager, Marketing and Communications below and select your interested title to get hiring information.

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