***VICE PRESIDENT, MARKETING***

Remote Role

JOB SUMMARY

Leadership of the team that plans and executes marketing activities to achieve the financial and strategic objectives of the business, including the development of a marketing plan, executing marketing operations, sales support, public relations, corporate communications, solution alignment, budget management, and tracking. Provide return on marketing investment both domestically and internationally. Manage a multimillion-dollar discretionary budget to execute marketing efforts.

KEY RESPONSIBILITIES

Responsible for developing the long-term, global marketing plan for the organization that outlines marketing strategies to tactical execution to achieve defined goals and objectives

Develop and maintain solid relationships with the business unit organizations to align efforts

Accountable for driving brand equity, generating sales leads and meet or exceed profitability goals

Develop communication plan for internal and external audiences including media, public relations and collateral development

Partner with Human Resources to further develop our Employer Brand and create our employee communications strategy.

Manage influencer and analyst relationships internally and externally

Produce sales enablement tools and programs, including competitive intelligence and reference site management

Establish marketing technology strategy to track and communicate metric-based scorecard results across all levels of the organization

Responsible for overall events strategy including maximizing external industry event presence, strategic internal events including internal and external C-

Level presentations

Prioritize marketing campaigns and projects

Lead customer-centric thinking and develop programs to meet needs of target markets

Identify and recruit internal/external talents to ensure effective mix of competencies.

Induct new joiners to quickly maximize performance.

Set and communicate team/individual objectives and KPI to inspire individuals to achieve high performance.

Allocate work load to fully utilize every employee’s talent.

Implement development plans and coach for individuals to reach their maximum talent.

Provide regular constructive feedback on performance/development and address poor/mediocre performance on a timely manner.

Recognize high performers to maintain motivation and retain key talent.

Regularly communicate on company news and team progress against business plan.

Create team spirit, encourage high collaboration and innovative thinking

JOB REQUIREMENTS

Education

• Bachelor's degree or equivalent years of experience
• MBA Preferred

Work Experience

• 15 years relevant work experience
• 6-10 years in a strategic, management marketing position in the hospital, healthcare technology or IT industry
• Business or marketing background with experience in a highly regulated environment
• 10 years relevant leadership experience including responsibility for a subfunction within a business unit
• Proven ability to tie demand creation efforts directly to sales pipeline, including inbound marketing, direct response.
• marketing, lead nurturing and demand generation; track record of aligning with sales around these tasks is vital.
• Demonstrated history of building programs that serve various routes to market.

WORKING ARRANGEMENTS

Remote role. Standard work week or as defined by assignment requirements.

TRAVEL

Up to 60% travel may be required.