Description

SUMMARY:

Responsible for developing and pushing Alive’s digital content, working closely with all other members of the marketing team and ambassadors in other departments. Efficient project management is a core competency for this position, which is responsible for a high volume of output in a fast-paced environment.

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Digital content creation and promotion (from planning to completion, on deadline, collaborating across multiple departments) under supervision of the Communications Manager and Sr. Graphic Designer. Includes social media, web content, Mailchimp, etc.
2. Maintains marketing calendar and editorial calendar
3. Coordinates content, drafts articles for bi-monthly newsletter and monthly calendar
4. Assists with web updates as assigned by Creative Manager
5. Reports on marketing activities quarterly (and as needed)
6. Analyzes and reports on digital analytics
7. Photography, video capture, and editing for use on digital platforms
8. Coordinate with web host on key word content for blog, web content, and social media
9. Marketing research as needed
10. Contributes to “marketing” events as needed (this may include events under development, grief, community outreach, etc.)
11. Other admin duties as assigned

SUPERVISORY RESPONSIBILITIES

No supervision of agency staff is required

LANGUAGE SKILLS

Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence.

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs

REASONING ABILITY

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

OTHER QUALIFICATIONS

Experience in public relations. Excellent written and oral communication skills. Strong word processing skills.

Communication and Relationship Skills: Exemplifies high level of written oral and listening communication skills, always respecting patient confidentiality.

Agency Policy and Philosophy: Communicates and supports agency mission and values in all professional interactions.

Continuing Education: Seeks to improve knowledge and skills relative to performance of job and personal growth.

Quality and Performance Improvement: Participates in new and continuing programs designed to monitor and improve quality and performance relevant to the mission and philosophy of Alive Hospice, Inc.

Teamwork: Functions consistently and collaboratively as an integral part of Community Development Department Team and other teams (committees, etc.) bringing experience and education to contribute to optimal team functions and outcomes.

Ethics: Demonstrates a high level of work, personal and professional ethics.

CERTIFICATES, LICENSES, REGISTRATIONS

If required to drive to carry out the duties of this position: current driver's license and automobile insurance as required by Tennessee State Law.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand and walk. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally exposed to use of an automobile. The noise level in the work environment is usually moderate. Usually in a general office setting.

Requirements

ESSENTIAL SKILLS AND EXPERIENCE

• Social media power user: Facebook, Facebook groups, Facebook ads, Twitter, Instagram, Pinterest, Hootsuite, Google analytics
• Web management and Email marketing platforms (Mailchimp or equivalent)
• Photography, video, and photo editing
• Excellent grammar and writing skills

PREFERRED SKILLS AND EXPERIENCE

• Self-starter
• Highly organized
• Creative thinker
• Collaborative
• Excellent communicator
• Team player
• Passion for the mission

EDUCATION and/or EXPERIENCE

Two to five years related experience and/or trainingCONTINUING EDUCATION

The agency requires this position to complete 6 hours of continuing education per year covering topics that will contribute to improvements in carrying out the above responsibilities. Regulatory agencies may require some disciplines to have additional hours in order to be licensed or certified.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, including meeting the required competencies. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

rec:mrp