At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you'll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers.

We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As the Sr. Manager, US Vision Care Strategic Insights, you will partner with US Vision Care (USVC) Brand leaders and leadership team to lead market, customer, and consumer insights and analysis for OTC brands, including SYSTANE, PATADAY, OPTI-FREE, and CLEAR CARE. You will interpret secondary performance data and design primary research plans to deliver market insights and actionable strategic recommendations. This role serves as a strategic partner in guiding our brands in leveraging data and insights to drive business decisions. You will work closely with the USVC leadership team in our Corporate Headquarters in Fort Worth, TX, to source data, generate insights, and consult on actioning against those insights to win market share.

• Collaborate effectively cross-functionally with Marketing, Sales, Category Management, Finance, and Business Analytics, with regular engagement to ensure strategic insights and secondary research data inform their business plans, strategies and selling stories.

• Provide expertise, coaching, and training to cross-functional partners on how to effectively gather and interpret information from primary and secondary information sources for consumer, shopper and eye care professional insights.

• Manage brand health tracking, advertising testing, packaging testing, and brand perception KPI strategy for OTC brands.

• Design custom primary research to answer specific prioritized business questions.

• Manage onsite Circana/IRI contractors, including prioritizing efforts to support the information and analytics needs of the Alcon user community, particularly the insights needs of the OTC Brand team.

• Lead advanced market research projects such as Marketing Mix, Consumer/Customer Segmentation, Price Elasticity, SKU/Assortment Optimization, Matched Market and Market Structure.

• Manage secondary and primary research budgets and contracts for OTC brands and oversee vendor relationships, training, reporting systems, tools and insight development.

• Collaborate with global marketing peers to drive strong strategic alignment on consumer and HCP insights.

• Consult with / guide Sr. Leadership in development of key presentations, such as QBR, Integrated Business Planning, Target Submission, Annual Budgeting, New Product Planning

Key Requirements/Minimum Qualifications:

• Bachelor's Degree or Equivalent years of directly related experience (or high school 15 yrs; Assoc. 11 yrs; M.S. 4 yrs; PhD 3 yrs)

• The ability to fluently read, write, understand, and communicate in English.

• 7 Years of Relevant Experience
• Relocation assistance: yes
• Sponsorship available: no

Preferred Requirements:

• Experience in B2C (consumer) and B2B (healthcare) primary and secondary data insightsPrior marketing research and insights roles with experience designing primary research and analyzing secondary data (e.g., Nielsen, Circana/IRI). Ideally within CPG categories.

• Proven insights experience that delivers business results.

• Expert PowerPoint and Excel Skills.

ATTENTION: Current Alcon Employee/Contingent Worker

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

Alcon is an Equal Opportunity Employer and participates in E-Verify. Alcon takes pride in maintaining a diverse environment and our policies are not to discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity, marital or veteran status, disability, or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an email to alcon.recruitment@alcon.com and let us know the nature of your request and your contact information.