WHAT YOU'LL DO

• Plan, develop and implement paid search (SEM) strategy & campaigns, working with clients to reach their goals
• Manage the entire campaign lifecycle from strategy, implementation, optimization, bidding and quality management
• Assist with strategic leadership of the paid search team; managing junior members and building roadmaps for team growth
• Fully own paid search optimization and ROI maximization for clients
• Ensure all campaigns run efficiently, on-schedule, within budget, while maintaining strong communication across teams and stakeholders
• Regularly perform thorough keyword research for campaign and content development that optimize pay per click campaigns (PPC)
• Identify and report on key business KPIs, testing outcomes and deliver continuous insights to inform growth
• Quickly identify optimization opportunities across campaign portfolios
• Suggest improvements for process and productivity optimization
• Stay up to date with the latest SEM / digital marketing trends and best practices
• Monitor and analyze the competitive and category landscape to inform campaign enhancements

WHAT YOU BRING

• Minimum of 3 years of Paid Search campaign management
• Previous experience in a client-facing role explaining digital media and corresponding metrics
• Experience developing and maintaining paid search campaigns
• Strong understanding of advertising metrics in paid search (CPC, CTR, ROI, conversion rates)
• Knowledge of content development & landing page optimization best practices a plus
• Proficient in Google Ads Manager, Google Analytics, Microsoft Ads, Excel, Word and PowerPoint
• Expert understanding of bidding strategies, advanced optimization techniques and analytics platforms
• Experience with research tools including keyword estimators, SEM Rush, Similar Web, Moz, SpyFu or similar tools
• Strong organizational and project management skills, in addition to excellent written and verbal communication skills, in a professional environment
• Multi-task effectively with precise attention to detail
• Ability to anticipate and creatively resolve problemsExceptional team player possessing initiative and motivation to work unsupervised
• BA/BS degree or equivalent experience