13 Paid Search Specialist Jobs in Boston, MA
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Aisle Rocket is Hiring a Paid Search Specialist Near Boston, MA
WHO YOU ARE
We are currently a hybrid working environment, ideal candidates will have easy access to one of our offices (Chicago, IL, St. Joseph, MI, or Boston, MA).
WHAT YOU'LL DO
- Plan, develop and implement paid search engine marketing (SEM) strategy & campaigns, working with clients to reach their goals
- Work on paid search optimization and ROI maximization for clients alongside others on the paid search team
- Ensure all campaigns run efficiently, on-schedule, within budget, while maintaining strong communication across teams and stakeholders with progress
- Regularly perform thorough keyword research for campaign and content development that optimize pay per click campaigns (PPC)
- Identify and report on key PPC KPIs
- Monitor, clickthrough rate, (CTR), bounce rate, revenue, Cost Per Order (CPO) and other KPIs on daily / weekly basis; prepare and present reports regularly with clear recommendations
- Quickly identify poor performers, remove them from campaigns and provide alternate approaches to achieve order goals
- Suggest improvements for process and productivity optimization
- Stay up to date with the latest SEM / digital marketing trends and best practices
WHAT YOU BRING
- 2 years of Paid Search campaign management
- Previous experience in a client-facing role explaining digital media and and corresponding metrics
- Experience developing and maintaining paid search campaigns
- Strong understanding of advertising metrics in paid search (CPC, CTR, ROI, conversion rates)
- Knowledge of content development & landing page optimization best practices a plus
- Proficient in Google Ads Manager, Google Analytics, Microsoft Ads, Excel, Word and PowerPoint
- Experience with research tools including keyword estimators, SEM Rush, Similar Web, Moz, SpyFu or similar tools
- Strong organizational and project management skills, in addition to excellent written and verbal communication skills, in a professional environment
- Multi-task effectively with precise attention to detail
- Ability to anticipate and creatively resolve problems
- Exceptional team player possessing initiative and motivation to work unsupervised
- BA/BS degree or equivalent experience
Aisle Rocket is proud to be an Equal Opportunity Employer. Aisle Rocket recruits qualified applicants without regard to race, color, religion, gender, age, ethnicity, national origin, protected veteran status, physical or mental disability, sexual orientation, genetic information, gender identity, marital status, pregnancy, citizenship status, or any other protected groups covered by federal, state or local laws.
Job Summary
Full Time
Business Services
07/19/2023
02/01/2024
aislerocket.com
CHICAGO, IL
100 - 200
2017
<$5M
Business Services
Related Companies
The job skills required for Paid Search Specialist include SEM, Google Ads, Digital Marketing, Google Analytics, Advertising, Insight, etc. Having related job skills and expertise will give you an advantage when applying to be a Paid Search Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Paid Search Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Paid Search Specialist positions, which can be used as a reference in future career path planning. As a Paid Search Specialist, it can be promoted into senior positions as a Digital Marketing Supervisor that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Paid Search Specialist. You can explore the career advancement for a Paid Search Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Paid Search Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Paid Search Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Paid Search Specialist job description and responsibilities
Most of the daily tasks revolve around online advertising via PPC campaigns as a result.
06/02/2022: Boulder, CO
A marketing professionals who optimize and manage paid online search marketing for companies.
04/15/2022: New Britain, CT
Owning and managing paid search campaigns across various client objectives.
03/30/2022: Virginia Beach, VA
Responsible for paid strategies and will need to be adept at using tools such as Facebook Ads Manager or other paid options on channels like LinkedIn or Quora, for example.
04/18/2022: Macon, GA
Devising strategy, community management, creative directing, customer service, copywriting and analyzing data.
05/04/2022: Chillicothe, OH
Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Paid Search Specialist jobs
Learn How to Use Data Analysis/Reporting tools.
04/18/2022: Vallejo, CA
Get a Digital Marketing Certification.
03/29/2022: Richland, WA
Stay Updated on the Latest Digital Marketing Trends.
04/25/2022: Benton Harbor, MI
Get Experience Required for Certified Quality Engineer Certification.
05/15/2022: Reading, PA
Must be familiar with the leading paid advertising networks online.
04/14/2022: Newark, NJ
Step 3: View the best colleges and universities for Paid Search Specialist.
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