When you become part of our exceptional team, you’ll have the satisfaction of knowing your work actually makes a difference.

At Affirmation Home Health you’ll become part of the extraordinary lives of the people who live in and around Richmond, VA, and a passionate, close-knit team of professionals who provide support from all levels of the organization. As we constantly seek to learn and improve our services, your ideas and input will be openly valued and respected. You’ll have opportunities to give back to the greater community. 

We are growing in two of the strongest sectors of the employment market — healthcare and hospitality. 

• Dental Insurance
• Medical Insurance
• Family and Medical Leave
• Immunizations (Flu, Hep B, COVID-19)
• Paid Time Off
• Company paid Basic Life Insurance
• Company paid Long-term Disability Insurance
• Supplemental Life Insurance
• Short-term Disability Insurance
• Workers Compensation

Employees hired for this position will be required to follow Affirmation Home Health’s company-wide policies of being or becoming fully vaccinated against COVID-19 including the booster when eligible, each subject to potential accommodation for medical reasons or religious beliefs.

Job Title: Community Liaison

Department: Home Health

Reports to: VP, Strategy & Innovation

Job Summary:

As a Community Liaison at Affirmation Home Health, you will play a vital role in driving business growth and expanding our referral network. You will be responsible for developing, nurturing, and maintaining relationships with key referral partners, including physicians, mid-level providers, social workers, discharge planners, and other healthcare professionals. By fostering these connections, you will contribute to the overall success of our organization and help us provide our exceptional care to a broader audience. 

Core Behavior Expectations:

• Ethics: Reaches decisions based on the highest ethical standards; fosters a culture of trust and respect for others by behaving in a fair and ethical manner toward others.
• Compliance: Follows generally accepted standards and guidelines for profession/area of work; adheres to company standards of ethics and compliance; performs job duties in accordance with company and state procedures, professional standards, and practices and in accordance with relevant laws, regulations, and practices.
• Attendance: Maintains appropriate office hours; keeps tardiness and unplanned absences to a minimum.
• Team/Network Building: Works across departmental boundaries and avoids turf issues; exhibits brainstorming techniques and successfully collaborates in a team environment; builds internal and external partnerships to better accomplish goals; maintains good working relationships with co-workers, superiors, and the public.
• Oral, Written, and Non-Verbal Communication: Possesses a solid writing ability, demonstrating attention to grammar and spelling; communicates clearly, tactfully, and in a concise manner both verbally and in writing, including responding to e-mail, voicemail, and in meetings; uses appropriate communication channels and consults with supervisor about relevant information and potentially sensitive issues.
• Flexible and Adaptable: Adapts to change quickly, shortening the response time of all processes and systems; modifies plans and goals to meet changing institutional demands; transitions to new business processes; participates in implementing change and applies process improvement changes.
• Critical Thinking: Capitalizes on, contributes to, and identifies opportunities to reduce costs, improve customer service, increase productivity, and increase customer satisfaction.
• Productivity/Efficiency: Uses work time effectively; avoids excessive talking, multiple personal phone calls, and internet surfing; keeps appointments on time; responds to external and internal customers (returns phone calls and emails) in a timely manner.
• Time Management: Manages workload; demonstrates the ability to prioritize assignments by meeting routine and unexpected deadlines; handles multiple tasks and deadlines.
• Meeting Deadlines: Overcomes obstacles and roadblocks; commits fully to the job and deadlines.

Duties/Responsibilities of the Community Liaison:

• Referral Pipeline Management: Build and manage a robust referral pipeline to drive business growth and meet established targets. 
• Relationship Development: Establish and nurture strong relationships with referral partners, including physicians, mid-level providers, social workers, discharge planners, and other relevant healthcare professionals. 
• Networking: Attend relevant healthcare events, conferences, and community gatherings to expand your network and promote Affirmation Home Health's services. Successfully navigate organizations, hospitals, and doctor’s offices to identify the appropriate decision-makers. 
• Educational Outreach: Conduct presentations, workshops, and informational sessions to educate referral partners about our services, capabilities, and commitment to patient care. 
• Collaboration: Collaborate with internal teams, including clinical and administrative staff, to ensure a seamless transition for patients from referral to care delivery. 
• Market Analysis: Stay informed about industry trends, competitive landscape, and emerging opportunities to drive strategic business decisions. Conduct market research and use a variety of lead-generating techniques to identify new leads within your market. 
• Data Tracking: Maintain accurate and up-to-date records of referral interactions, outreach efforts, and outcomes in our CRM system. 
• Reporting: Provide regular reports and updates on referral metrics, pipeline status, and business development activities to management. 
• Customer Relationship Management: Cultivate positive and professional relationships with referral partners to ensure a steady flow of referrals and encourage recurring business. 
• Health Care Sales: Promote and sell company services to referral partners and new customers by phone, e-mail, and in-person visits. 

Required Skills/Abilities:  

• Proven track record in sales, business development, or community outreach, preferably within the healthcare industry. 
• Strong communication and interpersonal skills, with the ability to establish rapport and credibility with healthcare professionals. 
• Exceptional networking and relationship-building abilities. 
• Understanding of healthcare regulations, compliance, and industry trends. 
• Self-motivated and goal-oriented, with the ability to work independently and as part of a team. 
• Proven record of successful performance, exceeding monthly quota objectives through outbound sales activities. 
• Proficiency in using CRM software and Microsoft Office Suite. 
• Strong computer skills and experience working with a Customer Relationship Management (CRM) system. 
• Excellent verbal and written communication skills are matched with firm quantitative skills. 
• Excellent working knowledge of home health services and protocols. 
• Valid driver's license and reliable transportation for travel within the community. 

Education and Experience: 

• Bachelor's degree in Business, Healthcare Administration, Marketing, Allied Health, or health-related field. 
• Minimum of two years related to healthcare sales experience preferred. 

Physical Requirements:  

• Prolonged periods of sitting and standing. 
• Must be able to lift up to 15 pounds at times.  

Physical Requirements: 

Prolonged periods of sitting and standing.

Must be able to lift up to 15 pounds at times.