Aeroflow Health – Aeroflow Urology Website Coordinator

Fully Remote Position - EST Time Zone Preferred - This position will require you to come into the Asheville, NC office at least twice a year

Aeroflow Urology is one of the fastest growing divisions of Aeroflow Health, a full-service Medical Equipment provider headquartered in Asheville, North Carolina. Recognized by Inc. Magazine as one of the fastest growing private companies in the US, and a 2017 certified “Great Place To Work”

The Opportunity

The Aeroflow Urology marketing team develops and executes on our detailed marketing strategy, focused on lead generation and brand awareness across multiple channels including email, social media, influencer marketing, content creation, SEO, PR, and more.

• Our Team Focus: The Aeroflow Urology team is committed to improving the accessibility of continence care for all who need these life-changing products. Through our marketing efforts, we aim to break down the barriers to convenient and reliable continence care and challenge the misconceptions surrounding incontinence through proactive education and advocacy.
• Our Customers: We support a wide variety of individuals who are living with or care for someone with incontinence. We also support physicians and nurses within the Urology space to provide their patients with convenient, medical-grade continence care, at no cost to their patients.
• Our Team Dynamic: Our team is dedicated to innovation and collaboration; each team member is encouraged to share bold new ideas and work cross-departmentally to drive major projects forward. If you’re looking for a creative, innovative, and uplifting team, you’ve come to the right place!

Your Primary Responsibilities

We are currently seeking a Website Coordinator to join our team. The Website Coordinator is responsible for:

• In partnership with marketing, development, and SEO teams, facilitate all updates to web properties within the Urology Division, also assisting with updates to the emerging Diabetes web properties as needed.
• Works with the Sr. Content Specialist and brand marketing team to create blog pages (no content creation required), resource pages, product pages, and other content pages. In creating these is responsible for working with Sr. Content Specialist to draft and implement metas and title tags for associated pages.
• Works closely with the Sr. Content Specialist, dev, and SEO team to implement technical SEO recommendations as applicable.
• Assists dev in UAT of dev releases / tickets, focusing on functionality and adherence to brand guidelines.
• Works closely with the UX team and Sr. Content Specialist to ideate, create, and track results of multiple A/B tests with the ability to prioritize tests as needed.
• In collaboration with other team members, creates and updates SOP documentation related to the Urology site properties.
• Works with brand marketing, performance marketing, SEO, and UX teams to ideate on opportunities to improve design, mobile experience, performance, and functionality of pages across all Urology web properties.
• Assists with troubleshooting and resolution of any website issues that arise.
• Selects and resizes relevant image assets as needed based on content/pages.
• Creates meta titles and descriptions for corresponding website pages and blogs as needed.
• Assists marketing team in management of dev tickets, creating tickets on a priority basis.
• Manages and optimizes product pages and implements changes and improvements as needed.
• Completes additional projects as needed, as directed by the Sr. Content Specialist or Marketing Manager, in a timely manner.

Skills for Success

• Demonstrates eye for design and design intuition, specifically as it relates to the website, ensuring the site is up to brand standards and guidelines.
• Strong communication and collaboration skills required.
• Prove project and time management skills for juggling numerous, time-sensitive projects simultaneously.
• Must be detail-oriented and a highly organized individual, with the ability to multitask and manage time wisely.
• Have initiative, passion, resourcefulness, self-motivation, and a high level of ownership for the website and all other aspects of the role.
• Ability to work and effectively communicate with multiple team members, prioritizing each member’s website or landing page requests in a timely and efficient manner.
• Maintain HIPAA/patient confidentiality.

Required Qualifications

• Associates or bachelors degree in marketing, web development, or related field OR certificates of completed relevant coursework.
• Basic understanding / CMS platform experience, ideally with Magento, Wordpress, or similar web platform. Additional training related to Magento 2 will be provided by Aeroflow.
• Basic understanding of UX and website design best practices preferred.
• Basic understanding of marketing best practices preferred.
• Basic understanding of HTML would be a bonus.
• High-level understanding of SEO principles and best practices as related to web properties is preferred.
• Ability to translate insights into actionable plans.
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance.
• Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions. If within driving distance of Aeroflow Health, possibility of more onsite content creation days as needed.

What we look for

A key member of the Aeroflow Urology marketing team, the Website Coordinator will be responsible for maintaining all web properties within the Urology Division and supporting the emerging Diabetes Division as needed. As the primary contact for all website projects, this position will report to the Marketing Manager for Urology and work cross functionally with team members in marketing, web development, creative services, sales, and more.

The ideal candidate will have both a creative and analytical approach to web management, with experience working within Magento 2.