Aeroflow Health – Aeroflow Urology Social Media Assistant

Remote position EST time zone preferred

*Please note you must provide your portfolio, example social media posts, or any creative project you have worked on in order for your application to be considered*

Aeroflow Urology is one of the fastest growing divisions of Aeroflow Health, a full-service Medical Equipment provider headquartered in Asheville, North Carolina. Recognized by Inc. Magazine as one of the fastest growing private companies in the US, and a 2017 certified “Great Place To Work”

The Opportunity

The Aeroflow Urology marketing team develops and executes on our detailed marketing strategy, focused on lead generation and brand awareness across multiple channels including email, social media, influencer marketing, content creation, SEO, PR, and more.

• Our Team Focus: The Aeroflow Urology team is committed to improving the accessibility of continence care for all who need these life-changing products. Through our marketing efforts, we aim to break down the barriers to convenient and reliable continence care and challenge the misconceptions surrounding incontinence through proactive education and advocacy.
• Our Customers: We support a wide variety of individuals who are living with or care for someone with incontinence. We also support physicians and nurses within the Urology space to provide their patients with convenient, medical-grade continence care, at no cost to their patients.
• Our Team Dynamic: Our team is dedicated to innovation and collaboration; each team member is encouraged to share bold new ideas and work cross-departmentally to drive major projects forward. If you’re looking for a creative, innovative, and uplifting team, you’ve come to the right place!

Your Primary Responsibilities

We are currently seeking a Social Media Assistant. The Social Media Assistant is responsible for:

• Social Media Marketing
  • In partnership with the Sr. Social Strategist, build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Create and post imagery and/or video assets for use across all social media platforms, designing assets specific to each platform’s guidelines
  • Curate assets from UGC content for use across social and other marketing channels
  • Assist in creation of UGC content in partnership with Social Media Strategist and content creators including but not limited to creating UGC content from scratch (ex: Cap Cut template / memes, creating videos using sales team members, etc.) and using existing influencer assets for social creative
  • Ensure that brand standards and guidelines are adhered to in the development of all social media marketing campaigns
  • Manage and engage with conversations on social media including but not limited to paid and organic social comments, direct messages, community groups, and reviews (social pages, Google, etc) —i.e., community management – in a timely manner
  • Facilitate new and creative ideas to increase engagement, education, and awareness across social media channels
  • Ensure that social media calendar is up-to-date with content outlines at least a month in advance
  • Work with the Sr. Social Strategist to continuously improve social content by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on those insights
  • Brainstorm and facilitate test campaigns and content to drive increased engagement across social platforms
  • Help to identify and launch new social media channels
  • Monitor social media, news, and blogs for trending topics and engagement opportunities
• Influencer Marketing
  • In partnership with the Sr. Social Strategist, identify on-brand and compelling Influencer partnerships that will drive brand awareness and engagement for Aeroflow Urology
  • Support Sr. Social Media Specialist in all aspects of influencer marketing
  • Manage Brand engagement on sponsored influencer posts
  • Share and organize influencer assets for performance marketing team
• Additional marketing efforts as needed such as content creation, project management, etc.

Skills for Success

• Understanding of how brands should participate in social media authentically.
• The candidate is culturally sensitive to the latest trends; understands the internet, social and meme culture, and how to work within it while maintaining brand safety.
• Demonstrates eye for design, specifically as it relates to social media engagement, while ensuring assets are up to brand standards and guidelines
• Strong written and verbal communication skills to articulate clearly with various departments including graphic design, development and advertising, as well as vendors, contractors, and freelancers.
• Project management experience and time-management skills for juggling numerous time-sensitive projects simultaneously. Must be detail-oriented and a highly organized individual
• Self-organized, with the ability to multitask and manage time wisely
• Have initiative, passion, resourcefulness, self-motivation, and a high level of ownership
• Maintain HIPAA/patient confidentiality

Required Qualifications

• 4 year degree in marketing, communications, or related field
• Experience in social media and influencer marketing, including working with Facebook, TikTok, Instagram, YouTube, Pinterest and LinkedIn. Ideal candidate will use and create on social media daily.
• Experience in Canva or similar design tool. Work examples of past creative projects will be required.
• Familiarity with Sprout, Hootsuite, or similar social media tool is preferred
• Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies. Compliance is a condition of employment and is considered an element of job performance
• Ability to come into the Aeroflow Health headquarters at least twice per year for onsite planning sessions. If within driving distance of Aeroflow Health, possibility of more onsite content creation days as needed.

What we look for

A key member of the Marketing team, the Social Media Assistant will be the voice of Aeroflow Urology to our target audience across multiple social media platforms. This position works closely with the Senior Social Strategist and is responsible for managing our Brand voice and community engagement across all social media accounts - Facebook, Instagram, TikTok, Pinterest, and YouTube.

Qualified candidates must display a strong functional knowledge of social media principles and practices and a love for Brand while feeling confident and comfortable designing social media assets in Canva. If you enjoy working in a fast-paced, creative environment while also thinking strategically and taking a results-driven approach to your work, this is an ideal position for you!

Salary Range: $40,000 - $45,000