Director, Brand Marketing & Strategy (VP, Succession)

About the Company

$2.5B designer & manufacturer in the building material & home improvement category (for residential homes and commercial applications

Industry
Building Materials

Type
Privately Held

Founded
1925

Employees
5001-10,000

Categories

• Lifestyle
• Building Materials
• Cabinets
• Doors and Windows
• Etc.
• Manufacturing
• Miscellaneous Building Materials - Flooring
• Wooden

Specialties

• Pella Corporation is a 2016 ENERGY STAR Partner of the Year for the ninth time and a fifth-time recipient of the Sustained Excellence Award from the U.S. Environmental Protection Agency (EPA).

About the Role

The Director, Brand Marketing is a new and ambitious role for our client. The role will be the strategic partner to the Vice President of Marketing and is critical to our client's marketing succession planning (this role will serve as the successor to the VP Marketing). In addition, our client's organization titles are low (within most organizations, this role would be VP-level). The current VP of Marketing's tenure has focused on modernizing marketing (B2B and B2C). Our client's brand, market position, and focus on innovation is second to none. This role will seek to build on these strengths, explicitly focusing on innovative brand marketing and its seamless integration with all aspects of marketing - from demand to retail. This is a highly strategic and visible role within and across all levels of our client's organization. This role must be able to package and present strategic thought to senior leaders, business/agency partners, and retailers while working to influence and integrate these ideas across our marketing ecosystem. Our client is seeking a hands-on leader with strategic rigor who can also roll up their sleeves, work alongside team members, and drive measurable business outcomes. We understand that our ask for this role is both broad and deep. Our goal is to identify someone who maps to all the defined requirements. However, we are also open to someone who maps to most of the requirements and can adjust the role to the candidate. Our desired outcome is identifying the right candidate vs. force-fitting to the requirements. We are a group of high-performing yet humble leaders. We seek someone who can lead and drive impact as a leader, mentor, and force multiplier.

Team Size
25

Direct Reports
5

Travel Percent
Less than 10%

Functions

• Marketing
• Strategy

Skills

• Advertising Technology required
• Advertising required
• Branding required
• Brand Strategy required
• Brand Integration required
• Consultancy required
• Channel Marketing required
• Communications Strategy required
• Marketing Strategy required