Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth.

Education:

• Bachelor's degree in Marketing, Finance, Business Administration or relevant field of study required
• MBA preferred

Work Experiences:

• 15 years of related work experience
• Deep understanding of modern media (traditional, digital, social, owned, paid, data-driven, and audience-based) and experience in its deployment to build awareness, consideration, and intent to shop, driving omni retail/QSR traffic/sales at the national, regional, and local level

Skills:

• Strong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels, both internally and externally
• Ability to analyze, articulate, and solve complex problems and concepts to make effective business decisions
• Maintain the customer's perspective as a driving force behind business decisions and activities
• Ability to set high goals for personal and group accomplishment; using measurement methods to monitor progress toward goals; tenaciously working to meet or exceed goals while deriving satisfaction from that achievement and continuous improvement
• Self-motivated and able to work independently within a team
• Ability to effectively prioritize multiple projects in a fast-paced, frequently-changing environment while remaining detail-oriented and organized
• Respond positively to change, embracing and using new practices or methods to accomplish goals and solve problems
• Proficiency with the Microsoft Office suite

Responsibilities:

• Lead and direct media planning, development, and implementation to meet the strategic media objectives of the organization to drive sales
• Oversee a team of media buyers across print, broadcast, digital, social, online video, out-of-home and emerging/new marketing channels
• Responsible identifying unique media buying opportunities andnegotiating efficient and effective media deals
• Responsible for leading and overseeing the marketing and management of online media and promotions plan
• Strategically manage spending levels and placement by channel and manage media budgets against the execution of plans
• Leverage analytics and performance metrics to evaluate the impact of media strategies to the business to make viable future recommendations
• Provide market analysis on media optimization, media mix, and efficiency to provide recommendations on individual market requirements
• Interface with the category and regional marketing teams, research and analytics, and advertising agencies to develop and implement local media planning programs
• Maintain advanced media planning and buying knowledge and stay abreast of the latest media trends
• Leverage media to drive key performance measures such as traffic and awareness in support of company goals
• Partner with eCom team to provide strategy plan and content guidelines for social media
• Work with Ad team and marketing promotions to plan, execute and track vendor co-op initiatives
• Plan and execute paid search elements in partnership with eCom team to define key words and category priorities
• Source, negotiate and execute all online media buys
• Collaborate with eCom to develop new interactive marketing strategies with potential to drive ecommerce conversions
• Assist in planning, developing policies and procedures, and implementing strategies for digital marketing
• Interact with various divisions regarding workflow and project needs
• Maintain records of the applicable internet marketing contract budgets, codes invoices and sends accruals to Accounting each month
• Promote consistency among Academy brands and campaigns
• Maintain budget for work centers supported
• Develop a thorough understanding of Academy policies, procedures, and safety rules
• Duties may change; team members may be required to perform other duties as assigned

Physical Requirements & Attendance:

• Acceptable level of hearing and vision to perform job duties
• Adhere to company work hours, policies, procedures and rules governing professional staff behavior

Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law.