Job Title: Director of Digital Media & Strategy

Job Location: Remote

Division / Dept: Paid Media

Reports To / Title: President

Position Details / Hours: FT, 40 hours/wk

About 1o8 & You

1o8 believes that the best marketing is a perfect blend of big ideas and performance marketing, so we created the first agency curated to deliver both. The result? More impactful and effective work at the speed and flexibility required to drive modern businesses forward. Our unique, bespoke approach to creative problem solving, within our teams and with our clients, is designed to build a strong foundation of trust. This trust allows us to quickly identify and deliver the most meaningful marketing solutions – and have more fun together!

As groundbreakers in the Big-Brand-meets-Performance-Marketing space, we hold ourselves accountable for forging ahead with responsibility and humility. As a newer agency, you’ll have the opportunity to participate in evolving our culture; one that’s built on entrepreneurism, direct and meaningful client impact, deep collaboration across teams, and, at times, wading into uncharted waters. If you’re most comfortable in the predictable environment of traditional agencies, 1o8 may not be for you. That said, we aren’t fans of chaotic work environments. Our consistency is found in how we work. Though we know each client and project will be different, the way we treat clients and each other – with respect, empathy, curiosity, and a good dose of humor – remains the same. We at 1o8 are also committed to giving YOU the support, tools, feedback, and recognition to be your best – we are intentional in learning what you want to achieve and active in helping you identify paths to getting there. We truly want to partner with you in your quest to grow.

The ideal candidate flourishes in an entrepreneurial environment and is both a thinker and a doer - someone who thrives on the ability to help solve our clients’ largest problems.

Responsibilities

The 1o8 team is built to help our clients win by maintaining a relentless focus on achieving business growth KPIs in our media campaigns.

The Director of Digital Media & Strategy is responsible for managing a team of media planners, specialists and strategists focused on the development, execution, and optimization of paid media campaigns and performance reporting and analysis for assigned clients. They are a skilled communicator, both verbally and in writing, and are responsible for creating a clear and comprehensive strategy and channel plan to accomplish client’s goals that can guide the work of the entire 1o8 team and its partners. They can manage at a high-level but also aren’t afraid to roll up their sleeves and analyze user experience data, initiate digital projects, report on planned and current strategies, lead effective digital marketing strategies, and ensure that projects are executed within budget. They will play a pivotal role in growing the agency’s business, customer base, and improving user experience. Ideal candidates for this position should be innovative, and web and multimedia savvy. Ultimately, the outstanding Digital Strategist should have a firm grasp of the various digital touch-points, steer our organization's digital narrative, and drive highly effective digital campaigns.

The right candidate has experience with consumer brands and can support cross-functional teams to drive growth for our clients by leading with curiosity and critical thinking: asking probing questions, anticipating and addressing barriers. They are also comfortable with ambiguity and can leverage all resources to problem solve. 

Day-to-Day Requirements:

• Set strategy and approve plans and campaigns for key clients
• Utilize their firm grasp of the various digital touch-points to steer our organization's digital narrative and drive highly effective digital campaigns
• Establish process and standards of delivery for the paid media team
• Develop single and multi-channel media plans for varying client goals, demonstrating knowledge of each channel's role within a holistic media strategy
• Use Facebook and other social platforms, Google Ads, Amazon, and DSPs to build and optimize campaigns to maximize performance (e.g. ROAS) for assigned clients 
• Identify and understand client goals in order to autonomously create campaign structures, pace accounts, and perform optimizations across multiple client accounts
• Extract insights from campaign data, identify relevant trends, and provide thoughtful, proactive recommendations to exceed client goals 
• Deliver monthly reporting and ad hoc campaign updates for assigned clients

Ideal Experience

The ideal candidate flourishes in an entrepreneurial environment and is both a thinker and a doer - someone who thrives on the ability to help solve our clients’ largest problems.

• 7 years managing digital media campaigns in an agency setting, with paid media experience strongly preferred
• Demonstrated track record of hands-on campaign management 
• Comprehensive understanding of digital technology and terminology (has managed SEO audits, website builds, etc.
• Possess broad knowledge of best digital practicesTrack record of expertly counseling clients, managing issues and meeting business goals 
• Advanced analytical, statistical analysis, organizational and time management skills
• Ability to think strategically with a focus on innovative and measurable client solutions
• Ability to work with minimal supervision while maintaining focus and productivity
• Demonstrate agility and ability to quickly adapt to new situations
• Bachelor’s Degree preferred

Performance Measurement

• Maintain performance benchmarks (e.g. ROAS) across 1o8 client portfolio

Why Do This?

The Director of Digital Media & Strategy role at 1o8 is an opportunity to:

• Help create something new, unique, and exciting
• Lead this space among agency peers
• Gain knowledge in the fastest-growing sector of marketing

What 1o8 Offers

• Diverse environment and opportunity to grow with 1o8
• Flexible work from home environment, paid holidays, and Summer Fridays

Competitive benefits including PTO, Health, Vision, and Dental Insurance,, 401k, short & long term disability