Dreaming big is in our DNA. Brewing the world’s most loved beers and creating meaningful experiences is what inspires us. We are owners, empowered to lead real change, deliver on tough challenges, and take accountability for the results. We are looking for talent that shares these values, that is ambitious, bold & resilient. We want talent that is looking for fast career growth, cross-functional experiences, global exposure and robust training & development. SALARY: $74,400 - $111,600 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: The CRM Analyst will be required to measure, analyze, and develop insights from CRM performance data, help implement data-health strategies, create audience segments from first- and third-party systems, and manage processes around data privacy and compliance. The ideal candidate will have a strong understanding of CRM systems and database management and be able to translate complex data into actionable insights that can inform business decisions. JOB RESPONSIBILITIES: Work with stakeholders and project team leaders to create audience segments that support brand campaigns, promotions, and activations. Activate segments from CDP to end destinations as requested / required by Audience Strategy & CRM teams. Coordinate data connections with between marketing teams, internal data support teams, and third-party technologies to ensure data capture. Analyze and report CRM performance data back to marketing teams to help drive business decisions and increase the effectiveness of marketing campaigns. Assist in providing monthly recap reports to marketing and other areas of the business. (Reports include email metrics, sales, user acquisition, demographics, etc.) Help support business objectives and strategies related to data collection, data health, and other functions that rely on data for execution. Help standup & build SFMC cloud pages (data collection forms) for CRM Web team; Monitor data flowing into data extensions tied to cloud pages Monitor all dashboards (Email Metrics, Email Performance, Email Revenue, Targets) for CRM team (US brands Canada Brands) Monitor Data Flows inside and outside SFMC, CDP, BQ, etc. Identify and Flag Issues across SFMC, CDP (L3, L1,L0), BQ, Shopify, SessionM, etc.·Own data ingestions of legacy data for new brands in CDP & SFMC Respond in timely manner to Data Privacy Alerts (manual unsubscribes from CCI, Phones, emails, and other sources) Partner with internal data engineers, compliance managers, and legal counsel to govern data privacy and compliance. Enable tracking, audience development & utilization queue for CRM segment development Oversee usage levels across audiences and / or IDs enabling CRM frequency estimates Oversee layers of the CDP, making sure our kitchen is organized in a manner conducive to optimal audience creation Ensure data availability of necessary attributes, fields or event tracking across owned properties, email blasts, Rewards etc. for audience creation Work on framework development for audience recommendations / available audiences for personalized journey development by brand and/or initiative Track segment activation through platform arrival and scaling to ensure segments have transferred appropriately. Dissect and query against activations to understand issues in platform connectivity segment arrival. Partner with internal data teams to ensure appropriate integrations are enabled for data activation and remediated when issues arise. Develop testing strategies and reporting, proactively monitoring and analyzing key CRM metrics to identify and implement opportunities for continuous campaign optimization. Work with Fusion, Alchemy, and Global Team to investigate, identify, resolve data issues across multiple platforms Drive data additions, deletions, out of CDP, SFMC, BQ, SessionM, Shopify, Litmus, etc. Query, Pull, and Create Ad-Hoc Analytics from CDP, SFMC, BQ, Limtis, Shopify, etc. to help increase and gain knowledge and exposure regarding data connections, configurations, mapping for team JOB QUALIFICATIONS: Bachelor's degree in business, statistics, computer science, or a related field 3 years of experience in data analysis or a related field Experience working with CRM systems, preferably Salesforce Strong analytical and problem-solving skills Excellent communication and collaboration skills Ability to manage multiple projects and prioritize tasks effectively Familiarity with SQL, Python, or other programming languages a plus WHY ANHEUSER-BUSCH: Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers. BENEFITS: Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts Life Insurance and Disability Income Protection Generous Parental Leave and FMLA policies 401(k) Retirement Savings options with a company matching contribution Chance to work in a fast-paced environment among a company of owners Free Beer! WHY ANHEUSER-BUSCH: Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities. As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law. REQUIRE ADDITIONAL ASSISTANCE? Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis. If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email disabilityaccommodation@anheuser-busch.com. 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