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Online Marketing Specialist

Arizona, AZ | Full Time | Remote
9 Days Ago

Job Description

About NortonLifeLock: NortonLifeLock is a global leader in consumer Cyber Safety. Bringing together decades of experience in cybersecurity and identity theft protection, we are the consumer ally in today’s connected world. NortonLifeLock solutions are powered by one of the world’s largest civilian cyber intelligence networks allowing us to help protect against advanced online threats. Nearly 80 million members and customers in more than 150 countries trust us with their personal information. We’re dedicated to making it easy for them to keep their connected lives safer while helping to secure their devices, online privacy, identity, and home and family needs. Learn more at NortonLifeLock.com. About the role: NortonLifeLock is looking for a digital marketer with the ability to lead the execution of large, global initiatives that positively impact customer engagement and retention. The Customer Success Management (CSM) team is responsible for the overall business success of our relationship with our existing customers, and this role would play a key component in that success. The ideal candidate must be able to work cross-functionally and within the CSM team to plan and execute global campaigns that increase customer engagement with their subscribed product and/or service and reduce customer churn. The ideal candidate must be a creative problem solver who can manage multiple initiatives and is able to work cross-functionally to execute them. Strong interpersonal skills are a must. This role will require an individual who is detail-oriented, organized, results-driven, and has an unwavering “make it happen” attitude. The ability to learn the technical solutions and adapt to changing requirements are keys to success in this role. Responsibilities: Partner with the Global Strategic Leads to establish and plan customer engagement and retention program initiatives Develop, optimize, and drive execution of initiatives across several markets and languages in coordination with Territory, Product, Engineering, Analytics, Reporting, Customer Support, and other teams Manage large projects and campaigns, including new offers, product launches, and seasonal campaigns Track critical KPIs and report on positive progress or roadblocks as they arise Identify unmet customer needs and optimization in current experience and craft a solution to fulfill that need in service of business KPIs Follow the mental model of Data to Information, Information to Insights, and Insights to Action in order to make informed decisions about engagement and retention program initiatives using strong business acumen, analytical thinking, and critical decision-making Present progress and performance of projects and initiatives Qualifications: Excellent cross-functional collaboration skills to drive efforts from ideation to completion Good analytical understanding of data and ability to navigate and interpret dashboards for trending, reporting, forecasting, etc. Curious and analytical mind to learn subscription business and to use data to guide decisions Familiarity with basic concepts of digital marketing/e-commerce conversion rate optimization, design, A/B testing, and use of dashboards to analyze data Strong communication, attention to detail, and organizational skills are a must Candidate must be proficient with Excel and PowerPoint Understanding of consumer subscription business and/or digital marketing preferred Experience in Analytics and/or Project Management desired Education/Experience: BA/BS degree in marketing or related field 2-3 years of digital/marketing/CSM experience NortonLifeLock is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. NortonLifeLock strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. We also consider for employment qualified individuals with arrest and conviction records. In addition, NortonLifeLock will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. EEO is the law. Applicants and employees of NortonLifeLock Inc. are protected under Federal law from discrimination. See the EEO poster and supplement.

Skills for Online Marketing Specialist

The job skills required for Online Marketing Specialist include Digital Marketing, Initiative, Project Management, Insight, Attention to Detail,and Coordination etc. Having related job skills and expertise will give you an advantage when applying to be an Online Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Online Marketing Specialist. Select any job title you are interested in and start to search job requirements.

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Career Path for Online Marketing Specialist

The following is the career advancement route for Online Marketing Specialist positions, which can be used as a reference in future career path planning. As an Online Marketing Specialist, it can be promoted into senior positions as a Private Label Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Online Marketing Specialist. You can explore the career advancement for an Online Marketing Specialist below and select your interested title to get hiring information.