•Serve as a critical, highly visible business leader and brand champion for Crowne Plaza in AMER, responsible for developing and implementing strategic initiatives and annual business plans to strengthen commercial delivery, enterprise contribution and competitive brand delivery and performance.

•Highly visible role responsible for working with Head of Crowne Plaza to lead alignment of cross-functional partners at senior levels to ensure an integrated, strategic plan is created, budgeted, aligned and effectively deployed across Commercial, Sales, Revenue Management, FPS/Ops, Marketing (including heavy partnership with Field Marketing), Finance and key enterprise level partners. Manage P&L budget dedicated for transformation efforts including supporting business case creation for new initiatives.

•Collaborate with key stakeholders, particularly regional leadership, the Crowne Plaza AMER Owners Association, HLG, Development, Operations and Commercial to continuously improve the brand and to build compelling strategic initiatives and go-to-market plans.

•Organize Crowne Plaza AMER Owners Association Meetings (virtual & in person) and Crowne Plaza AMER Estate Calls. Ensure on-going communication with owners within region. Work with internal comms on appropriate owner / colleague communications.

•Support development on NSSG including owner pitches and AMER industry events.

•Lead analyses that identifies consumer insights and owner trends and translate into actionable strategies and plans, including

•Clear definition, monitoring and evaluation of impact on performance.

•Planning, piloting and roll-out of brand initiatives and product/service innovations in the field.

•Build brand equity and competitive strength - setting goals and regularly tracking progress, bringing these equities to life in every element of the guest experience through marketing, and delivery of the hotel guest experience.

•Serve as key brand liaison with Commercial, Revenue Management, Sales and FPS/Operations to ensure brand metric growth, owner return and competitive performance gains for the brand across the region.

•Drive NSSG for the brand including leading key owner retention cross-functional visits and support on signings and NSSG

•Help drive impact of NHOPs and estate renovations by partnering with HLG for brand NHOP integration and leading cross-functional teams for on-site, property renovation re-positioning workshops. Partner with brand design, AD&C and communications to ensure property renovations are maximized with effective post renovation commercial ramp and effective AMER trade PR / communication.

•Liaise with Brand Leadership and teams in EMEAA and GC responsible for localizing and deploying the brand to provide strategic direction and lines of communication and accountability for brand integrity for Crowne Plaza.